Preview

Price Elasticity

Good Essays
Open Document
Open Document
347 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Price Elasticity
There are several examples that come to mind when I think of price elasticity. Included in my list are fuel, cigarettes, electricity, and toilet paper.

Price elasticity means that the behaviors of supply and demand are not affected when the price of that particular item rises (changes).

Our local power companies experience price elasticity on the energy that we demand, when they continually raise prices but the amount of consumer usage is unaffected. In some parts of the country their may be alternatives such as gas heat and fire places which would all contribute to less usage thereby decreasing the likelihood of the price of being inelastic since there would be substitutions. So, rate increases to our power bills increases revenue for the power companies. There is little to analyze since there are no complements. The demand for energy is inelastic so total revenue increases. Elasticity is when there are few variables to change the consumption habits in this particular example, thereby resulting in increased total revenues. However, when there are considerably more variables affecting supply and demand; substitutions is one variable that may actually cause a decrease in total revenue because the price of power has now become elastic when consumers refuse to use power because of the rate increases and they have an alternative source.

According to our text and investopedia price elasticity means that supply and demand are affected by changes in the price of an item. A small change in price is accompanied by a large change in demand for the product when the product is elastic. A product is inelastic when a larger change in price is accompanied by a smaller chance in demand. So gas, electricity, and toilet paper would be inelastic.
Do you think maybe cigarettes could be elastic? I think so because when the prices get high enough some people decide to quit. I know that was a factor when I quit a year ago!

References:
Colander, D. C. (2010).



References: Colander, D. C. (2010). Economics (8th ed.). New York, NY: McGraw-Hill. (Chapter 7) http://www.investopedia.com/terms/p/priceelasticity.asp#axzz26NQsvfbF

You May Also Find These Documents Helpful

  • Good Essays

    EGT1 Task 2

    • 932 Words
    • 4 Pages

    Elasticity of demand is gauged by the percentage of change in demand when the price of an item varies. If the change in the quantity demanded is greater than 1 the demand is elastic.…

    • 932 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    It is an elastic demand because it is influenced for variations in prices; for example, some companies that aggressive use trade of promotion had achieve gains in 2-3% market share. Also these companies usually use promotions such as discount in order to increase the demand. At the beginning this type of product was more inelastic because just a few companies with less differentiated products were playing in the market.…

    • 2352 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Egt Task 309.1.2-08, 09

    • 2481 Words
    • 10 Pages

    If the elasticity of demand coefficient is zero, then the demand is perfectly inelastic. Consumers demand had no response to a change in the price of a good. When consumers respond to a change in price, the demand is elastic if the elasticity of demand coefficient is greater than one, or when the change in price of a good causes a…

    • 2481 Words
    • 10 Pages
    Good Essays
  • Good Essays

    EGT1 Task 2

    • 1144 Words
    • 3 Pages

    Elasticity of Demand pertains to the relationship of price and need of a product. If a price increases will the demand increase or decrease? When a demand is elastic, it means even a small change in price can cause a large change in the quantities consumers purchase. (McConnell, pg. 77) So for example in an elastic demand if you reduce the price of a good the demand will increase a large amount and revenue then increases. When the is inelastic, according to McConnell it means when there is a price change it only causes a small change in the amounts consumer purchase. This can result in less total revenue. If a company drops the price of something, even if they sell more it doesn’t mean they will make more overall. If it is inelastic, the revenue can drop. There is also something called perfectly inelastic, which means and change in price results in absolutely no change in demand. This is rare and an extreme situation. There is also demand in unit elastic which “demands occurs where a percentage change in price and the resulting percentage change in quantity demanded are the same”. (McConnell, pg. 77)…

    • 1144 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Elasticity of demand is a measure of responsiveness to a price change of a good or service. When demand is elastic, the percentage of a price change of a product will result in a larger percentage of quantity demanded (McConnell, p 77). It basically means reducing the price of a good service will result in a greater quantity demanded and an increase in revenue for the seller. When demand is inelastic, a change in price will result in a reduction of quantity demanded, which will then lead to a revenue decrease (McConnell, p 77). To demonstrate elastic and inelastic demand results, Company A sells 100 pens at $1.00 a piece each day, making their revenue $100.00. Company A then decides to sell their pens at $.50, which results in a total of 250 pens being sold. The total revenue from the price drop is $125, resulting in an additional $25.00; therefore the demand in this scenario is elastic. If selling the pens at the decreased price of $.50 would result in more pens being sold, but less total revenue, the demand is said to inelastic. According to McConnell, when demand in unit elastic, the percentage change in price and the resulting percentage changes in demand are the same. The change in price will not increase or decrease revenue.…

    • 994 Words
    • 4 Pages
    Good Essays
  • Good Essays

    When it comes to Apple iPhones the elasticity or inelasticity of the price per unit does not change until a “new and better” product comes on the market. When the iPhone 5S was released to the market the demand far outweighed the supply on hand yet, the price did not change. Colander (2010) stated, “Formally, demand or supply is elastic when the percentage change in quantity is greater than the percentage change in price. Conversely, demand or supply is inelastic if the percentage change in quantity is less than the percentage change in price.” (p. 135).…

    • 671 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Business Proposal Eco 561

    • 1740 Words
    • 7 Pages

    Elasticity of demand tells if a product will sell less or more if the price changes in either direction. The elasticity of In and…

    • 1740 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Econ Cheat Sheet

    • 10692 Words
    • 43 Pages

    Price elasticity of demand, also called the elasticity of demand, refers to the degree of responsiveness in demand quantity with respect to price. Consider a case in the figure below where demand is very elastic. There are many possible reasons for this phenomenon. Buyers might be able to easily substitute away from the good, so that when the price increases, they have little tolerance for the price change. Maybe the buyers don't want the good that much, so a small change in price has a large effect on their demand for the good. If demand is very inelastic, then large changes in price won't do very much to the quantity demanded it takes a Possible explanations for this situation could be that the good is an essential good that is not easily substituted for by other goods. That is, for a good with an inelastic curve, customers really want or really need the good, and they can't get want that good offers from anywhere else. This means that consumers will need to buy the same amount of the good from week to week, regardless of the price.…

    • 10692 Words
    • 43 Pages
    Good Essays
  • Satisfactory Essays

    "Price Elasticity of Demand" is the quantity demanded of a product when the price increases of a product. Most the time the number is negative since normally the demand does down on a product with increase of price. An example is gas prices, when a gas station raises their price of gas a lot of consumers search for the gas station with the cheapest gas. So if you are a gas station owner, if you have the lowest price you are going to get the business.…

    • 474 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Appendix B Essay Example

    • 552 Words
    • 3 Pages

    Define “Price Elasticity of Demand.” Give an example. In economics, price elasticity of demand is a measurement of the demand of a product or good to changes in the price of the products or goods, such as coffee and tea. Substitutes and income influence the elasticity of a good or product. Caffeine itself if price inelastic as it has no substitute and consumers will pay whatever price they have to for their morning coffee.…

    • 552 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Measuring Price Elasticity

    • 1158 Words
    • 5 Pages

    Elasticity of demand would be important because when a tax is levied on a product whose demand is highly inelastic , tax revenue would be high…

    • 1158 Words
    • 5 Pages
    Good Essays
  • Good Essays

    When there is an increase in demand for a product or service and the price for the product or service goes down the product or service is considered elastic. An example is prescription medications. When a medication first becomes available to health care providers to prescribe to consumers the cost is significantly higher to the consumer in his or her co-pay and to the covering insurance company. As that medication is increasingly prescribed, the cost may come down because the supply and demand is more affordable for the pharmaceutical companies. Inelasticity is the opposite of elasticity and equal unresponsiveness. As in the example above, but in reverse action, a medication may be expensive to manufacture and may only help a small-targeted group of patients. As a result, the cost of the medication does not come down because there is not enough use to increase the supply and demand to help reduce the cost of manufacturing the…

    • 1034 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Elasticity Of Immigration

    • 741 Words
    • 3 Pages

    Elasticity mainly refers to when the consumer or the producer makes a change on their demand or on the amount supplied in response to price or income…

    • 741 Words
    • 3 Pages
    Good Essays
  • Good Essays

    MKT Quiz 7

    • 794 Words
    • 8 Pages

    A good is price inelastic if a change in price leads to a small change in quantity demanded or does not significantly affect demand for the product.…

    • 794 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Supply and demand are common terms within economics. This also means that each term is dependent on each other. For example if a price goes up, the demand comes down and if the demand goes up the price comes down. Equilibrium occurs when both the demand and supply are equal or are in balance with each other. Price elasticity is the “measure of how much one variable responds to change in another economic variable” (Hubbard & O’Brien, 2010, p. 168). In this case the concern is how supply affects demand and vice versus.…

    • 1150 Words
    • 5 Pages
    Good Essays