Preview

Price Discrimination

Good Essays
Open Document
Open Document
939 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Price Discrimination
Price Discrimination in Airline Industries
Jennifer Solomon
University of Maryland University College

In many cases we run into industries that charge various customers different values for an identical good. These industries find that they intensify their revenues by using this method. Those industries that aid by this structure of moneymaking have participated in price discrimination. When you are boarding a flight I am sure you know that the passengers around you have not paid the same price as you. Is price discrimination suitable or unsuitable for airline passengers? While still analyzing your surrounding son the plane I am sure you may come to realize that there may be some passengers who paid up to five times as much as you. This is sometimes based on the date they purchased their ticket. Price discrimination is based on the charging of various values to different consumers. The seller does have some control over the price, buyers have different price elasticity’s of demand, and resale of the ticket by the buyer is not possible. (Airline Industry Ideal for Price Discrimination) Each ticket can be sold at a different rate; each and every ticket that is sold through these airlines varies on a number of different reasons. Price also depends on the way the tickets are booked and when the travel will take place. Is price discrimination suitable or unsuitable for airline passengers? The consumer buys the best deal they can find which may come with flying restrictions. If they want extra luggage or food, they may have to pay a little more to have a satisfying flight. Taking a closer look at the competitive market we will analyze the affects the competition may have on price discrimination. As stated in the article published by FRBB, “ The more competitive the market, the greater the price discrimination on the route” (Stains). As a market experiences more competition it is essential for airlines to lower their airfare. Price



Cited: “Airline industry ideal for price discrimination.” ETN Global Travel Industry News. (4-10-2011) 12 Apr. 2012 Stavins, Joanna. “Price Discrimination in the Airline Market: The Effect of Market Concentration.” Federal Reserve Band of Boston. 15-Apr. 2012 “When price competition heats up, we pay for it in hidden fees.” Pioneer Press. 15 Apr. 2012

You May Also Find These Documents Helpful

  • Good Essays

    * A firm engages in price discrimination when it charges difference prices for different units of the same good AND charges a higher price of units for which the willingness to pay is high than for those units of which WTP is low…

    • 788 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Clayton Antitrust Act

    • 567 Words
    • 3 Pages

    Yet one more point of contention was the price discrimination between various purchasers, only if that discrimination reduces the competition or tends to create a monopoly, any arena of commerce.…

    • 567 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Robinson-Patman Case

    • 1659 Words
    • 7 Pages

    A seller charging competing buyers different prices for the same "commodity" or discriminating in the provision of "allowances" — compensation for advertising and other services — may be violating the Robinson-Patman Act. This kind of price discrimination may give favored customers an edge in the market that has nothing to do with their superior efficiency. Price discriminations are generally lawful, particularly if they reflect the different costs of dealing with different buyers or are the result of a seller's attempts to meet a competitor's offering.…

    • 1659 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Similarly, the economic issues in the industry are also mostly concerned with deregulation. The evolution of industry structure plays an important role in determining the robustness and stability of lower airfares in unregulated markets (2000). Deregulation also keeps airline fares so low as compared to that of other countries. The reason for this is because despite the failure of most entrants since deregulation, investors continue to create new airlines. There is substantial evidence that entry, particularly by low-cost, low-fare airlines, has a substantial effect in constraining fare levels in markets served by the new carriers (2000). The second reason is that some in the industry have argued that financially marginal carriers may act in ways that depress prices below competitive levels, inducing contagion in financial distress (2000). In addition, some industry participants have argued that financially distressed carriers have cut prices in an effort to raise short-term cash, depressing market prices below efficient levels and threatening the financial security of healthy carriers. Another economic concern is the fact that the airline economy of the US is in a huge upset after the September 11 attack. Some of the companies declared bankruptcy while others are still struggling to survive (2003).…

    • 1897 Words
    • 8 Pages
    Good Essays
  • Good Essays

    As the UK airline industry is an oligopoly which typically prefer non price competition in order to avoid price wars. In an oligopoly the firms are interdependent and take into account likely reactions of their rivals to any change in price, output or forms of non-price competition. In perfect competition and monopoly, the producers did not have to consider a rival’s response when choosing output and price.…

    • 1075 Words
    • 5 Pages
    Good Essays
  • Best Essays

    Easyjet Market Analysis

    • 5043 Words
    • 21 Pages

    Knorr, A. and Zigova, S. (2004). Competitve Advantage Through Innovative Pricing Strategies: The Case of the Airline Industry. Available: http://www.iwim.uni-bremen.de/publikationen/pdf/b093.pdf [Accessed 29th December 2010].…

    • 5043 Words
    • 21 Pages
    Best Essays
  • Good Essays

    Airline Ticket Prices

    • 899 Words
    • 3 Pages

    An airline’s ticket price is determined by several factors to include time of day a consumer wishes to travel, day of the week such as Tuesday’s and Thursday’s are usually the most affordable days to travel, popular versus non-popular destinations, first class costs more than general class, cost of fuel, competition from other airlines, special factors such as discounts for military, government or corporate personnel, (How Stuff Works, n.d.) Airlines are constantly analyzing how much consumers are willing to pay and pushing consumers to pay more.…

    • 899 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Ethical Assignment

    • 296 Words
    • 2 Pages

    For the airline , the management challenge is to identify those differences and price according to the demands. There are people who have to get on the airplane to go to somewhere emergency. They book the tickets in a really short time, if the airplane is almost full, the price will go up a lot; if the airplane is half full, he probably get a cheaper price for the ticket. Also the seat preference will be another demand for setting different prices. From my limit flight experiences, the seats with cheaper price usually are set in a limit choice. It means passengers who purchase the tickets only have few seats choices.…

    • 296 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    To further your example of price discrimination in the movie theater business, theaters charge less for tickets during the day, than for night time tickets because the demand is higher for movies at night. Accordingly, price discrimination is in a sense the exploitation of price elasticities of demand. Thus, I believe price discrimination would be best left to the market, as it is beneficial to sellers and society. Sellers can increase their profits with price discrimination. Consequently, product production and job availability increases. Contingently, more products and services are accessible to consumers to choose from and it creates lower prices for customers that are sensitive to prices. Additionally, price discrimination…

    • 121 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    5. Price Discrimination - the practice of offering identical goods to different buyers at different prices, when the goods cost the same.…

    • 810 Words
    • 4 Pages
    Good Essays
  • Best Essays

    References: Carroll, K., & Coates, D. (1999). Teaching price discrimination: Some clarification. Southern Economic Journal 66, 466-480…

    • 4478 Words
    • 18 Pages
    Best Essays
  • Powerful Essays

    Easyjet Assignment

    • 1755 Words
    • 5 Pages

    Along with the development of airline industry and the increase of air traveling demand, low cost flights become more and more common attracting much effort to research pricing strategies in this field in order to reach improvement opportunities. There are some different methods about the way carriers hold their flights. Studying this issue can help managers understand clearly how the prices of low cost airlines in fact could be opposed with normal ones, so they can adjust their oriented goal to achieve good performance…

    • 1755 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Tiemstra, J. P. (2006, April). Price Discrimination and Fairness. Perspectives: Essay: Price Discrimination and Fair. Retrieved April 07, 2012, from http://www.rca.org/page.aspx?pid=2…

    • 2246 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    My second experiences of price discrimination usually at restaurants in Cape. When I go to pay my bill, I usually asked them if they offer’s any students discount. If they do offers any student discount, they would usually ask me to show my student id and gave me 10-15% discount.…

    • 89 Words
    • 1 Page
    Satisfactory Essays