Preview

Price Ceiling on Prescription Medicine

Good Essays
Open Document
Open Document
471 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Price Ceiling on Prescription Medicine
Critically analyze the pros and cons of putting a price ceiling on prescription medicine. Make sure to use concepts from both chapters seen this unit such as government intervention, inefficiencies, price elasticity, etc. in your answer.
When the government interferes in the market, the purpose of "Price ceiling" is to set to the maximum price at which a good can be sold. If price ceiling is put above equilibrium price, it has no effect on demand and supply of the goods. But, if price ceiling is set below the equilibrium price, it creates a shortage. If market is competitive, price is determined by forces of demand and supply. Unfortunately, the market of prescription medicine is not very competitive. A company holding patent for a medicine has market power. The demand of prescription medicines is relatively inelastic. So, the percentage fall in demand of prescription medicine is less than the percentage rise in price. As demand of these medicines is relatively inelastic, pharmaceutical companies may set very high price. In such cases, government intervention is required to bring down the price of prescription medicines. For example, in August 1976, a program called Maximum Allowable Cost (MAC) (Evaluation of the maximum allowable cost program. Health Care Finance Rev 1983 Mar; 4(3) :71-82) came into effect which placed price ceiling on prescription drugs whose patents had expired.
In this case, the purpose of the price ceiling is to keep the prescription medicines affordable to the patients and general public. The price ceiling generates shortage as at a price lower than equilibrium price, quantity demanded exceeds quantity supplied. But for inelastic goods like prescription medicine, shortage is less as demand and supply both and relatively inelastic. Market inefficiency occurs because of price ceiling. The inefficiency is equal to the deadweight welfare loss.
The patients always gain from price ceiling on prescription medicines. But profitability of



References: - Krugman, P., & Wells, R., (2009). Microeconomics: Second Edition , New York. Worth Publishers. - Fundamentalfinance.com (2012) Economics. Retrieved June 29th, 2012 from: http://economics.fundamentalfinance.com/price-ceiling.php - Unboundmedicine.com (2012) Evidence. Retrieved June 29th, 2012 from: http://www.unboundmedicine.com/evidence/ub/citation/10309857/Evaluation_of_the_maximum_allowable_cost_program_ - Patentbaristas.com (2010) Archives. Retrieved June 29th from: http://www.patentbaristas.com/archives/2010/06/22/medical-patents-are-they-necessary-evils/

You May Also Find These Documents Helpful

  • Good Essays

    A price control is either a price ceiling or a price floor. Essentially a law is passed that controls a maximum a product can sell for (price ceiling) or the minimum a product can sell for (price floor). A negative effect of a price ceiling, for example on prescription drugs, would be that drug companies would possibly produce less than they currently do because it wouldn’t be cost effective to make more.…

    • 293 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    U. S. citizens pay the highest prescription drug prices in the world. This is an injustice that must be corrected. The "U.S. forbids the import of prescription drugs by anyone other than the original U.S. manufacturer, and even then only when the drugs meet all the approval requirements of the U.S. Food and Drug Administration (FDA)" (Barlett & Steele, 2004). Prescription drug prices are outrageously high in the United States because of the influence of advertising on consumer purchasing, the misleading statements by pharmaceutical companies about the cost of research and development of new drugs, the manipulation of patent laws, the antiquated laws regarding importation of drugs, and the influence of the greedy pharmaceutical companies ' lobby on the Federal government. Prescription drug costs in the United States are unreasonably high, and consumers should have the option to save money by purchasing prescription drugs from reputable companies in Canada and the developed world.…

    • 3401 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    There was an increase in the wholesale prices of drug products in the year 2008. Government also provided benefits to customers related to drugs, which increased prices of healthcare products and services at an unusual rate. With the increase in the number of aging population, and awareness about health consciousness among people, there is an increase in the number of opportunities available in the markets, which facilitate the growth of the industry (Redman, 2011). There is also an increase in the number of customers in the drug retail industry due to offering of drug insurance, which has increased the revenue and contributed to the GDP of the…

    • 1293 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    CVS BUSINESS PROPOSAL

    • 1892 Words
    • 8 Pages

    In the United States, CVS is the largest pharmacy retail organization. This company operates over 6100 retail stores and specialty stores countrywide and has employed over 170,000 workers. There is a necessity of offering a wider range of prescription medication options and selections system-wide in a struggle for serving the consumer base of CVS Pharmacy more consistently and effectively. The purpose of this paper is to select a more realistic good or service for an existing industry. The paper will identify the market structure, along with elasticity of the product and will also include the way the pricing will relate to elasticity of the product. Furthermore, the paper will include the way the changes in the quantity supplied as a result of the pricing decisions will affect marginal cost and marginal revenue. Moreover, the paper will focus on the non-pricing strategies, and will explain the way the changes in the business operations could alter the mix of fixed and variable costs in line with the strategy.…

    • 1892 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Phi 210 Week 6 Quiz

    • 988 Words
    • 4 Pages

    Either the government imposes price controls on the cost of prescription drugs, or the pharmaceutical companies will continue to reap huge profits. Therefore, price controls must be imposed, because we cannot tolerate these huge profits any longer.…

    • 988 Words
    • 4 Pages
    Good Essays
  • Better Essays

    For this assignment the class was instructed to describe the different forms of competition that take place among various types of health care organizations, evaluate the benefits and pitfalls of competition in health care and suggest alternatives if competition was not the primary driver of operations in the U.S. health care system, explain the elements of successful competition and the use of competitive intelligence, describe the influence competition has on the services offered by health care organizations and the choices patients have.…

    • 1099 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    The Prescription drugs industry is one of my national economy important and special industry. It is closely related to people's health and life security, to protect and improve people's health has played a big role. Also, Industry's profit margin is very considerable. On the other hand, Prescription drug is a special kind of products, has a certain sensitivity, for the quality of the products and technology have very strict requirements. Because it is a direct effects on the human body, is closely related to people's health. The particularity of the industry is that ordinary consumers for the quality of the product and generally difficult to recognize and grasp the nature, generally trusted certification authority. Thus, From my perspective,…

    • 126 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Egt Task 309.1.2-08, 09

    • 2481 Words
    • 10 Pages

    References: McConnell, C. R., & Brue, S. L., Flynn, S. (2012). Economics (19th edition). New York, NY: McGraw-Hill.…

    • 2481 Words
    • 10 Pages
    Good Essays
  • Good Essays

    Egt Task 1

    • 577 Words
    • 3 Pages

    References: McConnell, C. R., & Brue, S. L., Flynn, S. (2012). Economics (19e). McGraw-Hill. ISBN: 9780077337865…

    • 577 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Behavior Economics

    • 362 Words
    • 2 Pages

    References: Hubbard, R. G., & O’Brien, A. P. (2012), Microeconomics, Fourth Edition. New Jersey: Prentice…

    • 362 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    References: Krugman, P., & Wells, R. (2013). Microeconomics, 3rd Edition. New York: Worth Publishers. Retrieved from: https://online.vitalsource.com/#/books/146416651X…

    • 433 Words
    • 5 Pages
    Satisfactory Essays
  • Better Essays

    Pharmaceutical Markups

    • 1390 Words
    • 6 Pages

    The Congress wanted to pass the Dorgan Amendment No. 990 because of the following reasons:…

    • 1390 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Final Paper Outline

    • 477 Words
    • 2 Pages

    My final paper will focus in the Peruvian generic medicine market. The Peruvian market is dominated by the leading laboratories who set the prices and control the brands. Peruvian customers are used to follow doctors prescriptions strictly and believe that the use of generics is dangerous. This situation allows the laboratories to capture the market and set the prices (Peruvian medicines are more expensive than in the USA). The Peruvian health agency; "Ministerio de salud" signed a cooperation agreement with national association of pharmacies for them to distribute 83 of the most used generic medicines along with the brand medicines. They never kept up the agreement, and the pharmacies refuse to sell generic medicines.…

    • 477 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Phi 210 Week 6 Quiz 2

    • 996 Words
    • 4 Pages

    Either the government imposes price controls on the cost of prescription drugs, or the pharmaceutical companies will continue to reap huge profits. Therefore, price controls must be imposed, because we cannot tolerate these huge profits any longer.…

    • 996 Words
    • 4 Pages
    Better Essays
  • Good Essays

    “Last February, the price of Evzio, an auto-injected drug that is used to treat opioid overdose, jumped to over $4,000 — from just $690 in 2014 — just as demand for the medicine was quickly rising.” states the AARP (American Association of Retired Persons). Price hikes for prescription drugs have become a recurring problem. They’ve gotten so expensive that many people can’t afford them, and they seem to only be getting more expensive. Though many would argue that it’s a business’ choice if they want to raise the price of their product, it’s dangerous to allow them to do so. Pharmaceutical companies should have a set price limit, otherwise the skyrocket of prices hurt those who rely on the now expensive drugs.…

    • 560 Words
    • 3 Pages
    Good Essays