Presentation on Tata Nano Car

Topics: Tata Motors, Automotive industry, Tata Nano Pages: 5 (1656 words) Published: October 12, 2009
Presentation On Tata Nano - Presentation Transcript
1.Presentation On Tata Nano
2.Introduction Of Tata Nano
o“ Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata, Chairman of Tata group, who in the year 2003, dreamt of producing a safe, affordable Car for the common man. Finally after the wait of five years, crossing all financial and technological barriers, Ratan Tata kept his promise and unveiled Tata 'Nano' on 10th January 2007, at the 9th Auto Expo 2008 in New Delhi. Tata Nano, cool & smart, launched by Tata Motors is world's cheapest Car with a price tag of $ 2500. 3.Description about Nano

oThe project has literally become India's claim-for-fame in the international-media due to Tata Motors' innovation in developing the car, as well as keeping it low in price. oThe car itself is expected to boost the Indian Economy, create entrepreneurial-opportunities across India, as well as expand the Indian car market by 65%. oThe car was envisioned by renowned industrialist, Ratan Tata, Chairman of the Tata Group and Tata Motors, who has described it as an eco-friendly "people's car". oNano has been greatly appreciated by many sources and the media for its low-cost and eco-friendly initiatives which include using compressed-air as fuel and an electric-version. oTata Group is expected to mass-manufacture the Nano in very large quantities, particularly the electric-version, and, besides selling them in India, to also export them world-wide. 4.Features Length 3.1 metres Width 1.5 metres Height 1.6 meters Engine All-aluminium, Rear Mounted, Rear Wheel Drive Capacity 623 cc Power 33 PS Fuel Injection Multi Point Fuel Injection (MPFI) Fuel Type Petrol, Diesel Version will be later Body Type Sheet Metal Seating Capacity 04 (Four) Mileage 20-22 Kmpl (City drive) 26 Kmpl (Highways) Top Speed 75 K.M Emission Norms Euro-IV, Bharat Stage-III compliant Safety Norms Frontal Crash Tested Versions One Standard and Two Deluxe 5.Reactions about Nano

o"It's a good historic moment for the Indian auto industry and also a proud one indeed that an Indian company took a step forward on this road. Its an upgradation for an auto wheeler rider to by a car now.“ oRajesh Jejurikar, Managing Director, Mahindra and Renault's. o"It's good product but it's still too early to say whether it will overtake the 800 because it caters to a totally new market segment.” oSaid Jagdish Khattar, Former MD of Maruti Udyog Limited

o"Meeting the proper quality standards and safety is not feasible at all in such a model. Andreas Prinz, Managing Director (Passenger Cars), Volkswagen Group Sales India. o"I think it is a great thing for India because mobility is giving new opportunities. I hope Tata drives to great success with the Rs one lakh car, but it is not included in our plan.“ oThomas Kuehl, Board Member, Skoda Auto India .

6.What makes it so cheap !
oThe Tata Nano uses plastics and adhesives rather than welding. ointroducing the car with an artificially low price through govt-subsidies and tax-breaks, or ousing vertical-integration, or
opartially using inexpensive polymers or biodegradable plastics instead of a full metal-body. oIt has no AC, no power steering, no power windows, no power bells and whistles. 7.Target Market

oThe low-cost car is clearly intended for the masses . For the family of four that would otherwise ride on a scooter, precariously balancing a tiny tot on the front and a baby on the wife’s lap. For the first-time car buyer in India - a huge market despite the increasing number of cars in the urban and semi-urban areas. oIts Also attract the small cars buyers like maruti 800.

8.Fundamental Analysis
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