Top-Rated Free Essay

Presentation of e-Marketing Plan Proposal

Good Essays
Assessment Item One (Individual assessment)
Presentation of e-Marketing Plan Proposal
Weighting 20%
Due in tutorials during your scheduled presentation time (from weeks 4 to 6). Sign up will occur at the week 2 tutorials.

There are two (2) options for this assignment, which underpin Assignment Two (e-Marketing Plan)
You can select which of the following two options best suits you based on what you would like to get out of this unit in terms of how you apply the theory and concepts learned.

1. Develop a plan for a company that is not currently online, but wants/needs a web presence can be a company you work for; a site you would like to develop for a business owned by a relative/friend/colleague; or another company that requires a web presence
2. Develop a plan for a company with a specific existing site that you wish to examine in this unit can be your current work website; a relative/friend/colleague’s site; or another company’s website

a. You must be able to justify the need for a web presence or redeveloped site. Ultimately, there must be a REAL NEED for your plan.
b. Think small. Do not select a large company with sophisticated e-marketing strategies or a very large web site, as it will mean having to complete a more detailed and longer assignment.
c. You should develop something REAL. You have the opportunity to develop a document that could be added to your portfolio in preparation for job applications.
d. Select a company or industry that is of interest to you.
e. Preferably select an Australian company (or one that operates in Australia).

Ultimately, the client that you select should have an ineffective online presence - either their current presence is deficient or the fact the company does not have a presence is inappropriate.

Presentation of e-Marketing Plan Proposal
Length or Duration: 5 minutes
(plus submission of your presentation slides and written speech)

Description:
Students must present a brief proposal of their intended e-Marketing Plan as if they were presenting it to the senior managers of their client company. (You are pitching for the contract to undertake this (re)development.)
This presentation is to be a maximum of 5 minutes in length. Note that after 5 minutes, you will be cut off.
Students can use three (3) PowerPoint slides for this presentation (plus references). On the day of the presentation, students must submit their presentation slides and typed speech to the tutor.
References should be included in the presentation slides where appropriate. You must cite the textbook and other works to demonstrate links to content.
Students are expected to engage the audience and present specific and relevant information and suggestions regarding their proposal.
Students will be graded on their presentation structure, audience engagement skills, presentation style and their preliminary identification and evaluation of key aspects to be addressed in the e-Marketing plan.
The marking criteria for this assessment is provided on our Blackboard site. Please ensure you read through it when preparing your assignment.

On the day of your presentation, please submit the following to your tutor:
1. A copy of your PowerPoint slides (3 slides only plus references)
2. A typed copy of your proposal presentation speech, with references (single or double spacing).
3. The marking criteria sheet complete with all your details (available on Blackboard)
4. A cover page with all your personal details, including tutorial time, tutor and presentation date.

Suggested outline:
Clear identification of the company that you are preparing the plan for. Provide URL for the site (if existing site).
Demonstrate your understanding of the business. Briefly identify the industry, product category, target market and direct competitors for the company.
Demonstrate that you have undertaken some preliminary evaluation of the company’s existing site, or that you have considered some of the issues that will impact on the selected company’s proposed site, based on topics covered in the lectures. Identify two (2) strengths and two (2) weaknesses of the site:
Option 1: identify two strengths and two weaknesses that you believe would be applicable to a web presence based on your understanding of the selected company (you may like to look at a competitor’s site to help).
Option 2: identify two strengths and two weaknesses of the existing site that you have noticed during your preliminary evaluation.
For both options: Give a good, clear explanation of why you chose these issues. You need to demonstrate use of the theory covered. Apply the theory as part of your analysis to justify why a (re)development is needed.
Provide a brief indication of how you plan to proceed to the next stage (i.e. the e-Marketing Plan). Identify your specific next steps (i.e. what you must do next to progress the plan).

Any questions you may have, please direct them to your tutor/ lecturer

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Unit 3 Ip

    • 732 Words
    • 3 Pages

    2. In what ways can the company benefit from a Web site? What functions should it perform for the company (i.e., marketing, sales, customer support, internal communications, etc.)?…

    • 732 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    The president of the company has tasked you with your first assignment. She explains that the company received a large order last month from a major Australian retail chain that found Unique Greetings via the Internet. The president was amazed that a country as far away as Australia could be a target market and has decided that pursuing international business should be one of the company’s major strategies going forward. Although the international marketing budget is quite limited, the president is convinced that the best strategy is to develop an “E-Business Plan”. She has set 50,000 Euros aside and wants you to use this money to hire a website developer to re-design the company’s website. You have 3 months to make this happen. The president has asked you to come back to her within two weeks with your preliminary recommendations for the company’s “E-Business Plan”.…

    • 670 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Unit 7 Exercise 1

    • 149 Words
    • 1 Page

    6. If the company decided to configure sites, where would you expect them to be located?…

    • 149 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Unit 9 Assg 1

    • 2071 Words
    • 7 Pages

    5. An enterprise network engineer wants to create a website for his company, Ent-1, with host…

    • 2071 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    When starting a plan it is important to first find out where the business is now. This analysis of background information of the company is the research basis for identifying the audience, budgets, objectives, strategy and tactics.…

    • 4863 Words
    • 20 Pages
    Powerful Essays
  • Satisfactory Essays

    Website

    • 373 Words
    • 2 Pages

    Another aspect of the planning phase is asking questions to decide on the site’s mission , the…

    • 373 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    BLOOD WEDDING

    • 362 Words
    • 2 Pages

    C: A website that is interactive. For example if a potential client would like to have a one on one…

    • 362 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Business Plan

    • 2764 Words
    • 12 Pages

    Research Method 1 & 2/Business Plan 1 & 2 are major requirements in the following courses:…

    • 2764 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing Plan Sample

    • 628 Words
    • 3 Pages

    We don’t have direct supplier so we buy our raw materials at a higher price…

    • 628 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Basic E Marketing Plan

    • 3410 Words
    • 14 Pages

    The following marketing plan forms the basis for the introduction of an innovative new product by the Coca-Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “Bubble Buzz” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing…

    • 3410 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    sample marketing plan

    • 2789 Words
    • 12 Pages

    Innovative System, Inc., a value-added reseller of software products. Innovative was started in 2000. Innovative are located in 104 30th floors Petron Mega Plaza Bldg. Ayala Avenue Makati City. Innovators began the development of this software product because of the need by hospitals and physicians to have easier access to data from disparate systems. Innovative has invested 92 million pesos and 2 years in the development of the product, Hospital Management System. HMS will provide Intranet/Internet applications to the healthcare industry to enhance access to the industry's disparate legacy systems. This access to critical data is vitally important to patient care and satisfaction as well as to physician and staff productivity.…

    • 2789 Words
    • 12 Pages
    Good Essays
  • Good Essays

    Project Woody 2000

    • 797 Words
    • 4 Pages

    Firstly, for starting developing the planning it will be required to meet with the initial team which will include:…

    • 797 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Business Strategy

    • 1675 Words
    • 7 Pages

    Instructions: Your planning document should include these sections: • Executive Summary • Internal Analysis • External Analysis • Strategic Objectives & KPIs • Strategies, Measures, Targets, & Initiatives Task 3 QUESTION 4 (LO4, Assessment Criteria 4.1) Compare and contrast the roles and responsibilities for strategy implementation with regards to: 1) Type of strategy 2) Type of organisation 3) Size of organization Task 4 QUESTION 5 (LO4, Assessment Criteria 4.2 and 4.3) Read the Strategic Plan for AnyBiz Inc. and then evaluate the resource requirements to implement the relevant strategy and discuss the targets and the timescales for achievement in AnyBiz Inc. to monitor the strategy with reference to: i. ii. iii. iv. v.…

    • 1675 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    You (as a student undertaking this course), are required to submit a detailed plan for a website that you will subsequently create. It is basically a business plan with some technical aspects that detail how a website can benefit a specific business and how the website will look, feel, and run. Essentially, you are trying to sell someone on the idea of having a website created for their business where you are the website creator and administrator. Think of the plan as a ‘pitch’ to a potential client, showing off your knowledge of their core business and…

    • 351 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Az Well

    • 802 Words
    • 4 Pages

    2. In what ways can the company benefit from a Web site? What functions should it perform for the company (i.e., marketing, sales, customer support, internal communications, etc.)?…

    • 802 Words
    • 4 Pages
    Satisfactory Essays