Presentation About Procter and Gamble

Topics: Procter & Gamble, Brand, Brand management Pages: 15 (4034 words) Published: September 13, 2013
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Procter & Gamble
From Wikipedia, the free encyclopedia
Procter & Gamble|
Type| Public|
Traded as| NYSE: PG
Dow Jones Industrial Averagecomponent
S&P 500 component|
Industry| Consumer goods|
Founded| 1837|
Founder(s)| William Procter
James Gamble|
Headquarters| Cincinnati, Ohio, USA|
Area served| Worldwide|
Key people| Bob McDonald
(Chairman, President and CEO)|
Products| Foods, beverages, cleaning agents and personal care products See P&G brands|
Revenue|  US$ 82.55 billion (2011)[1]|
Operating income|  US$ 15.81 billion (2011)[1]|
Net income|  US$ 11.79 billion (2011)[1]|
Total assets|  US$ 138.35 billion (2011)[1]|
Total equity|  US$ 68.00 billion (2011)[1]|
Employees| 129,000 (2011)[1]|
Procter & Gamble (P&G) is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, USA. Its products include foods, beverages, cleaning agents and personal care products.[2] In 2011, P&G recorded $82.6 billion dollars in sales. Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies" list, which was up from sixth place in 2010.[3] Procter & Gamble is the only Fortune 500 company to issue C Share common stock.[citation needed] Contents  [hide]  * 1 History * 2 Operations * 2.1 Management and staff * 2.2 Brands * 2.3 Productions * 3 Controversies * 3.1 Price fixing * 3.2 Toxic shock syndrome and tampons * 3.3 Animal testing * 3.4 Other products * 3.5 Logo controversy * 4 Notes * 5 External links| -------------------------------------------------

William Procter, a candlemaker, and James Gamble, a soapmaker, emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth Norris.[4] Alexander Norris, their father-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was created. In 1858–1859, sales reached $1 million. By this point, approximately 80 employees worked for Procter & Gamble. During the American Civil War, the company won contracts to supply the Union Army with soap and candles. In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products. In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floats in water. The company called the soap Ivory. William Arnett Procter, William Procter's grandson, began a profit-sharing program for the company's workforce in 1887. By giving the workers a stake in the company, he correctly assumed that they would be less likely to go on strike. The company began to build factories in other locations in the United States because the demand for products had outgrown the capacity of the Cincinnati facilities. The company's leaders began to diversify its products as well and, in 1911, began producing Crisco, a shortening made of vegetable oils rather than animal fats. As radio became more popular in the 1920s and 1930s, the company sponsored a number of radio programs. As a result, these shows often became commonly known as "soap operas."

Procter & Gamble headquarters in DowntownCincinnati, Ohio
The company moved into other countries, both in terms of manufacturing and product sales, becoming an international corporation with its 1930 acquisition of the Thomas Hedley Co., based in Newcastle upon Tyne, England. Procter & Gamble maintained a strong link to the North East of England after this acquisition. Numerous new products and brand names...
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