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Topics: Mobile phone, Porter five forces analysis, Competition Pages: 13 (417 words) Published: December 10, 2014
A comparison of competitiveness of Chinese mobile
phone manufacturers and foreign manufacturers in
China

Outline
Introduction
Methodology
Analysis
Conclusion
References

Introduction
Purpose of this research
1.identify the competitive environment of
mobile phone industry
2.find some suggestions for Chinese mobile
phone manufacturers

The reasons why i choose this topic
1.interest
2.mobile phone seems to be necessity goods

Research questions
1.In the current competitive market, what is the position of the Chinese companies and foreign companies?
2.Why Chinese companies in that situation compared with foreign companies?
3.What can be done for Chinese mobile phone manufacturers to obtain competitiveness advantage through strategic shift?

Methodology(1)
1.Porter’s
Analysis

Five

Forces

Methodology(1)
1.Porter’s Five Forces
Analysis

Methodology(2)
2.SWOT analysis

Analysis

1.Porter’s Five Forces Analysis

1.Rivalry among existing competitors
Samsung, Nokia ,Huawei ,ZTE, Lenovo

2.Threat of new entrants
Example:Apple incorporated

3.Bargaining power of suppliers
Hengyuan, Zhu (2006) points foreign manufacturers take
advantages from scale advantages to reduce purchase cost and

many

suppliers prefer to give priority to provide products to this companies

4.Bargaining power of buyers

5.Threat of substitutes products or services
Fixed line telephones
Personal Digital Assistant(PDA)

2.SWOT analysis

Conclusion&Recommendations
Conclusion:
1.foreign mobile phone manufacturers dominate the market and Chinese manufacturers are in a competitiveness disadvantages situation.
2.The main reason why Chinese companies in such competitiveness disadvantages state is the lock of core technology and they were threatened by components manufacturing suppliers
Recommendations:
1.To formulate appropriate strategies include: integration of industrial chain and industry resources; strengthen brand construction; improve the management
2.Improve the core technology

References
Berry,

T.

4.2013.

Porter’s

Five

Forces

— 

Bplans.com.

[online]

Available

at:

http://articles.bplans.com/business/porters-five-forces/119 [Accessed: 4.2 Sep 4.2013]. Goldsmith, D. (2013). Rethinking the Company's Competitive Advantage. Financial Executive, 29(6), 14-17. Hengyuan, Z, Yan, Y, Tintchev, M, & Guisheng, W 2006, 'The interaction between regulation and market and  technology  opportunities  ­  A  case  study  of  the  Chinese  mobile  phone  industry',  Innovation:  Management,  Policy & Practice, 8, 1, pp. 102­112, Business Source Complete, EBSCOhost, viewed 1 September 2014. Kimura, K. (2011). Is There Hope for Firms Facing the Technology Gap? A case of China's mobile industry. Journal Of Contemporary China, 20(72), 833. doi:10.1080/10670564.2011.604503. Li, Q., Zhou, P., & Li, X. (2011). On core competitiveness evaluation model of power generating enterprises based on knowledge management. International Business Research, 4(1), 224-228. Porter, M. E. (1990). The Competitive Advantage of Nations. (cover story). Harvard Business Review, 68(2), 73-93.

Porter, M. E. 4. 2008, 'THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY', Harvard Business Review, 86, 1, pp. 78-93, Business Source Premier, EBSCOhost, viewed 1 September 4.2013. Porter, M.E. (1998), "Clusters and the new economics of competition", Harvard Business Review, NovemberDecember, pp. 77-90.



References: Goldsmith, D. (2013). Rethinking the Company 's Competitive Advantage. Financial Executive, 29(6), 14-17.
Kimura, K. (2011). Is There Hope for Firms Facing the Technology Gap? A case of China 's mobile industry.
Li, Q., Zhou, P., & Li, X. (2011). On core competitiveness evaluation model of power generating enterprises
based on knowledge management. International Business Research, 4(1), 224-228.
Porter, M. E. (1990). The Competitive Advantage of Nations. (cover story). Harvard Business Review, 68(2),
73-93.
Porter, M. E. 4. 2008, 'THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY ', Harvard Business
Review, 86, 1, pp
Porter, M.E. (1998), "Clusters and the new economics of competition", Harvard Business Review, NovemberDecember, pp. 77-90.
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