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ALMARAI COMPANY
SUPPLY CHAIN ANALYSIS

Elwarari Meriem
Belkhaoua Amine
Bounaga Youssef
Habibi Yassine

OUTLINE:
Company background
 Business model
 Supply chain stages
 Operational strategies
 Level of strategic fit
 Supply chain potentials
 Swot analysis
 Company’s existing issues
 Recommandations
 Conclusion


COMPANY BACKGROUND


Descritption of the company:
It was founded in 1977.
 It was producing dairy products.
 It expanded its business.




Almarai mission statement:
”

To provide quality, nutritious food and beverages that enrich our consumers’ lives every day” . (Almarai website)



Almarai Vision statement:
”

To be the consumers’ preferred choice by leading in our chosen markets with superior food and beverage products ”.
(Almarai Website)

COMPANY BACKGROUND:


Organizational structure:

Source: Almarai website

COMPANY BACKGROUND


Products offered:


Dairy liquids



Yogurts and deserts



Food



Juices



Bakery



Poultry

REVENUE PERCENTAGE BY PRODUT:

Source: Footnote 2012

COMPANY BACKGROUND:


Ownership structure:

Source:Almarai company rating neutral.

ALMARAI BUSINESS MODEL:

ALMARAI SUPPLY CHAIN


Dairy supply chain

ALMARAI DAIRY SUPPLY CHAIN


Suppliers:
5 high-tech farms
 2 super farms




Manufaturing facilities:
CPP1
 CPP2




Retailers:




27000 retailers

Customers:
Saudi Arabia
 Qatar
 Kuwait
 UAE
 Oman
 Bahrain


ALMARAI SUPPLY CHAIN


Poultry supply chain:

ALMARAI STRATEGIES:


Competitive strategy




offer a large variety of high quality products on time and at an affordable price.

Product development strategy


Explore new businesses:
Poultry
 Bakery
 Infant products




Marketing strategy




Maintain leadership position and expand the market.

Sypply chain strategy


Neither highly

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