presentation

RUNNING HEAD: MEGA BANK NEPAL LIMITED

A Business Analysis of
Mega Bank Nepal Limited
Kathmandu, Nepal

Submitted By – Submitted To – Yogendra Bahadur Shrestha Mr. Nischal Thapa
BIM 1st Semester, 2011 (Principles of Management)
Section A / 112

College of Applied Business
(Tribhuvan University)
Tangal, Kathmandu
Nepal
January, 2012
Contents:
Contents: 3
Chapter One 5
INTRODUCTION 5
1.1 Background of the Study 5
1.2 Objectives of the Study 5
1.3 Methodology 5
1.3.1 Organization Selection 5
1.3.2 Nature and Sources of Data 5
1.4 Limitations of the Study 5
1.5 Organization of the Study 6
Chapter Two 7
INTRODUCTION OF THE INDUSTRY 7
2.1 Concept of Banking 7
2.2History of Banking 8
2.3 Development of Banking in Nepal 9
2.3.1 Commercial Bank 9
Chapter Three 12
INTRODUCTION OF THE ORGANIZATION 12
3.1 Introduction to Mega Bank 12
3.2 Core Philosophy 13
3.2.1 Vision 13
3.2.2 Mission 13
3.3 Organizational Structure 14
3.3.1 Board of Directors 14
3.3.2 Management Team 14
3.4 Branch Network of Mega Bank Nepal Limited 15
3.5 Products of Mega Bank Nepal Limited 18
3.5.1 Consumer Banking 18
3.5.2 Consumer Lending 21
3.5.3 Corporate Banking 23
3.6 Services of Mega Bank Nepal Limited 25
Chapter Four 29
ANALYSIS OF ENVIRONMENT 29
4.1 SWOT Analysis for Mega Bank Nepal Limited 29
SWOT Analysis 29
4.1.1 Internal Environment 30
4.1.2 External Environment 31
Chapter Five 33
ALTERNATIVE STRATEGIES 33
5.1 Advertisement 33
5.2 Expansion 33
5.3 Rural Banking 33
5.4 Social Programs 33
Chapter Six 34
SELECTION OF STRATEGY 34
Chapter Seven 35
RECOMMENDATIONS AND CONCLUSION 35
7.1 Recommendations 35
7.2 Conclusion 35
BIBLIOGRAPHY 36

Chapter One
INTRODUCTION
1.1 Background of the Study
Banking sector is one of the major sectors of an economy. This study is done for the business analysis of Mega Bank Nepal Limited, which will help us know about the activities carried out in the Bank.

1.2 Objectives of

Bibliography: Kaptan, S. (2002). New Concepts In Banking. New Delhi: Sarup & Sons. Mega Bank Nepal Limited. (26 December, 2011). Mega Bank Nepal Limited. Retrieved 5 January, 2012, from Mega Bank Nepal Limited Web site: http://www.megabanknepal.com Nepal Bank Limited. (14 February, 2011). History: Nepal Bank Limited. Retrieved 5 January, 2012, from Nepal Bank Limited Web site: http://www.nepalbank.com.np/bankoverview/history.php Nepal Rastra Bank. (n.d.). Useful Links: Nepal Rastra Bank. Retrieved 5 January, 2012, from Nepal Rastra Bank Web site: http://www.nrb.org.np/usefullinks/comm_lnk.php