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Topics: Advertising, Marketing, Public relations Pages: 2 (295 words) Published: June 24, 2013
SlNo Name Mobile
1 Ajith Nair.S 9446454352
2 Ajith S 9447461557
3 Aneesh T.S 9656842664
4 Aneeshkumar A.S 9497325242
5 Jack Ben Vincent 9446416909
6 Jack Bert Vincent 9496195141
7 Jayadevan R 8907497456
8 Jayakumar M 9447227225
9 Narayanan K.K 9349313125
10 Ouseph .K.P Dr 9447979009
11 Prasad Raj R.V 9447407407
12 Roshan Jayaram 9048306386
13 Sabina Sunny 9526849438
14 Sachin Mankad 9446580561
15 Saji C 9447726644
16 Saji Kumar K 9387813253
17 Sanitha Pramod 9961774134
18 Sasikumar D 9446106633
19 Siva Dutt V.K. 9447427762
20 Sreelatha K 9447162875
21 Vimal Kumar M 9497004829
22 Vinod M.I 9747333822
23 Vishnu K.Nair 9446197783
24 Ajith Kumar A 8547743328
Advertising appeals.(rational appeal)
Advertising appeals.(emotional appeal)
. Copy writing
Copy testing.
Need and importance of advertising appropriation.
(percentage sales approach,competitive comparison approach,funds available method)
Need and importance of advertising appropriation.
(incremental method approach, fixed sum per unit approach, payout planning method,experimental method )
Media planning and strategies-(media scheduling, selection of media vehicle) Media planning and strategies - (determining the media option,scheduling & timing of advertisement)
Media planning and strategies( media evaluation).
Support media.
Advertising- functions
Advertising objectives and models
Economic issues in advertising
Social issues in advertising.
Ethical issues in advertising
Need and importance of advertising appropriation.
(marker share approach,task & objective approach,Arbitrary allocation approach)
IMK - MBA 2012-14 (Evening) Batch - Marketing Assignment - 3rd Semester Importance of communication in marketing.
Communication models- Linear model & two step model
Communication models - Interaction model & hierarchical model Integrated marketing communication
Communication strategy.
Developing effective communication ( identifying target audience, determining...
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