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Prescription Drug Advertising: Misleading Or False?

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Prescription Drug Advertising: Misleading Or False?
In 2014, Dartmouth College and University of Wisconsin-Madison discovered “That nearly 60 percent of prescription drug advertisements are misleading or false, which puts consumers, families, and children at risk.” (“DeLauro Introduces” 5). Dr. Kessler, who in addition to his licence to practice medicine has the distinction of being a lawyer, stresses that in advertising prescription drugs, “There is no place for misleading information or puffery that exaggerates a product's usefulness or understates its risks.” (950). The purpose of DTCA of prescription drugs is to be informative; a product claim advertisements goal is to give a list of symptoms, a solution, and an encouragement to talk to your doctor if you have similar symptoms. This purpose
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