Premier Inn Swot Analysis

Hospitality Business Functions – Rooms Divisions

C3201229

1.0 Premier Inn 3 1.1. Target Market 3 1.2. Mission Statement 3 1.3. Business Mix 3 2.0 Yield Management 4 2.1. Performance 4 2.1.1. Occupancy 4 2.2. Promotional Packages 5 3.0 Recommendations 6 4.0 Bibliography 7

Premier Inn

Premier Inn is a chain of budget hotels belonging to the Whitbread Group PLC. It is the market leader in budget hotels; there are 466 Premier Inn hotels throughout the UK with approximately 30,000 rooms which is expected to rise to 45,000 rooms by 2010. Whitbread owns other brands such as Marriot (UK), Brewers Fayre, Costa Coffee etc. This report will be based on the Oxford South Premier
|Facilities |Public restaurant |
| |Wi - Fi internet connection |
| |Wake up calls |
| |Colour television |
| |Non smoking |
| |Guide dogs accepted |
| |Public bar |
|Tariff Monday – Thursday |£65
|Tariff Friday – Sunday |£53 |
|Rooms |4 singles |
| |27 doubles |
| |12 quads |
| |40 triples |
| |83 total |
|Maximum sleeper occupancy |226 |
|Maximum income occupancy |£14,690 |
| | |

1 Target