SERVICE MARKETING ASSIGNMENT
Dissatisfactory: snow white dry cleaners
Snow white was established in 1949 by its founder late shaikh fazal ur rahman with an assurance to provide the strong environments through hygienic Attires which was essential at the time of independence of Pakistan. After some time the new and advanced devices had been introduced in this field and by pioneering to get recognition of this service as an Industry first time ever in the Indian Sub-Continent. Shaikh fazal started with one single outlet in Karachi, which was capital of Pakistan at that time, now they have a network of 50 plus branches nationwide who are providing the services with the same spirit of clean, healthy environment for the people, also a smart attire to the users which boost the quality of their appearance and personality for a pleasant and long lasting impression on the people they interact on daily basis. Now after 6 decades this responsibility is been transferred to his Third generation in line, who are the proud responsible and successful flag carrier of this mission called "The duty towards a clean & healthy society"
DIMENSIONS OF SNOW WHITE ENVIRONMENT
We will be discussing the unsatisfactory dimensions of snow white dry cleaners service environment. Now they are providing worst service in town. They damage the clothes and even return them back without doing dry cleaning and sometimes they even don’t return some pieces back. If we sent the same clothes again even then they don’t care to dry clean them again or to fix the damages. Some times when we receive clothes after dry cleaning we got holes and sometimes different spots on new clothes and clothes with faded colors. Now they have very unprofessional behavior. Even the branches of snow white are so wired as if they are like local dhobi gaat. They even don’t have proper lounge or seats for waiting. Even the fixtures used at snow white shops are broken and untidy. The plasters can be easily seen cracked...
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