CONTENTS AT A GLANCE
THIS PROJECT REPORT HAS THE FOLLOWING COMPONENTS:-
LIMITATIONS OF THE STUDY
ANALYSIS AND FINDINGS
This is to certify that the project work entitled “CONSUMER PREFERENCE FOR FROZEN FOOD” which is being submitted by “MANISHA” a student of final year of Bachelor of Business Administration of Khalsa college for women under Punjab university, Chandigarh under the supervision and guidance of “Ms. POOJA CHATLEY” it is certified that this is bonfires work of the candidate and matter embedded in this project work has not been submitted to any other university earlier for the awards of any other degree to best of my knowledge. The data sources have been duly acknowledged.
Ms. POOJA CHATLEY PROJECT GUIDE
Every accomplishment requires the effort of many people and this work is not different from others .perhaps it is natural to every human being that when you are really thankful and sincerely want to express your gratitude towards someone, just you run out of words and you feel dearth of words in spite in of healthy vocabulary .Firstly I am thankful to God the merciful ,by those blessing a mortal being like me has made advance in a new chapter of my life
I am very thankful to my project guide Ms.Pooja Chatley ; lect.of Bachelors in Business Administration department .she has been rich personal source of inspiration and guidance. Her relentless and always thoughtful questioning was often critical to the honing of ideas in this project.
I am thankful to my friends for their time to time help during this project development
Once again , I would like to thank those who helped me in one or the other way and enabled me to complete my work with unfeeling zeal.
FROZEN FOOD is food preserved by the process of freezing. Freezing food is a common method of food preservation which slows both food decay and by turning water to ice, makes it unavailable for bacterial growth and slows down most chemical reactions
The easy and convenient home meal solution provided by frozen food products today make our hectic life- styles seem a bit easier. convinient easy to prepare, nutritious and delicious frozen foods seem as if they were recently invented-specially designed for modular life. Infact, frozen foods have been around a lot longer than you think, successfully evolving and adapting to the meets of consumers.
Freezing foods has long history
The modern frozen food industry was born over 70 years ago, in 1930, but freezing foods as means of preservation is a practice that has long historical roots. the first to harness the power of freezing food beyond the winters months were the Chinese, who used ice cellars as early as 1000 B.C. The Greeks and Romans stored compressed snow in insulated cellars, and the Egyptians and Indians discovered that rapid evaporation through the porous walls of clay vessels produced ice crystals in the water inside the vessels. But it was Clarence Birdseye and his American company that finally made frozen foods a practical reality in 1930.legend has it that Birdseye’s interest in freezing food began in 1912,when as a young engineer in Labrador, he often froze his catch after a day of...
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