Precious Jewellery Necklaces Merchandising and Buying

Topics: Gemstone, Jewellery, Sapphire Pages: 20 (6629 words) Published: September 16, 2013
National Institute Of Fashion Technology

HYDERABAD

Masters of Fashion Management 2013-2015

Fashion Buying & Merchandising
.Precious Jewellery Necklaces.
By: Submitted to: Dhwani Shah Dr. G.H.S. Prasad
Sara Mahdi

Introduction

Necklaces have existed since our ancestors began to walk upright on the earth. Our desire to adorn ourselves has been evident since ancient times with Paleolithic and Neolithic necklaces made from shells, bones, teeth and claws found at sites of archaeological explorations. As our sophistication and knowledge grew so did the variety of materials and the level of detail and design used in jewelry. The Greeks, Romans, Egyptians, virtually all civilizations, had unique methods for designing and arrangements to more elaborate combinations of materials and patterns.

Antiquity
Ancient Egyptians favored a "broad collar" comprised of beads strung in vertical, parallel rows fashioned in a bib-like shape, tied with a cord at the back. Heavy funerary collars were created from metal sheet and chased with talismanic Egyptian motifs. Strings of beads tied in the back with a cord were worn choker style and pectorals designed as large emblematic motifs were inlaid with faience and gemstones. Figure [ 1 ] Gold repoussé Bula Pendant Necklace ca. 350-400 BC Figure [ 1 ] Gold repoussé Bula Pendant Necklace ca. 350-400 BC The Minoan civilization stamped out gold beads to create many different forms of jewelry. Necklaces and pendants featured beads decorated with complex granulation and repoussé. An Egyptian influence was evident in their choice of pectorals and the motifs that they created and adorned with an expert use of filigree. Large gold disks with repoussé animals were often suspended from the pectorals. The Minoans were also clever chain weavers and, as a result, chains began to be worn as necklaces in their own right without the addition of charms, pendants or other symbolic motifs. 
The Etruscans were the ancient world's most accomplished goldsmiths. Fabulous necklaces included the art of chain making further embellished with a myriad of repoussé beads with intricate granulated designs. When discovered centuries later, jewelers tried in vain to emulate the fine work of the unparalleled civilization. The techniques they used for accomplishing such incredible granulated designs frustrated generations of jewelers who strove tirelessly to recreate the magic. 
Classical Greek necklaces linked together repoussé motifs sometimes decorated with filigree and granulation and suspending hollow forms such as amphorae, flower buds, beads, flowers and human heads. Medallions with elaborate designs were suspended from chains featuring these incredible repoussé motifs along with swags of chain. 
Discussing jewelry from the Hellenistic period under the rule of Alexander the Great, J. Anderson Black explains in A History of Jewelry: Five Thousand Years: “Rather than imposing their old designs on the newly-conquered territories, the Greeks absorbed what was best from the art of each nation and evolved a hybrid. This was undoubted the richest period for jewelry and goldwork in the history of the Aegean world. For one thing gold was more readily available both from deposits in Asia and Egypt, and from looted treasures which could be broken up and the metal re-used.” Their interpretation of Etruscan design adapted the strap necklace but replaced the pendants with more geometric forms abandoning the Etruscan figurative motifs. More gemstones were being used and chains included finials and gold, glass and gemstone beads. Roman jewelry design was of Hellenistic origin until the 2nd century A.D. when Roman jewelers began to use the technique of opus interrasile resulting in an open work pattern in metal. They also took the art of niello and applied it to jewelry. Romans were...
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