Pre Exam Revision Exercise
L1:Value added roles of Logisitcs: review Maxim’s example
L2: Procurement matrix: review Maxim Mooncake
L3: Demand Management
Questions:
1. How can demand management help to unify channel members, help to satisfy customers, and solve customer problems?
The essence of demand management is to further the ability of firms throughout the supply chain-particularly manufacturing through the customer-to collaborate on activities related to the flows of product, services, information, and capital. The desired end result should be to create greater value for the end user or consumer, for whom all supply chain activity, should be undertaken. The following list suggests a number of ways in which effective demand management will help to unify channel members with the common goal of satisfying customers and solving customer problems.
*Gathering and analyzing knowledge about consumers, their problems, and their unmet needs
• Identifying partners to perform the functions needed in the demand chain
• Moving the functions that need to be done to the channel member that can perform them most effectively and efficiently
• Sharing with other supply chain members knowledge about consumers and customers, available technology, and logistics challenges and opportunities
• Developing products and services that solve customers' problems
*Developing and executing the best logistics, transportation, and distribution methods to deliver products and services to consumers in the desired format
As firms identify the need for improved demand management, a number of problems occur. First is that lack of coordination between departments (i.e., the existence of "functional silos") results in little or no coordinated response to demand information. Second is that too much emphasis is placed on forecasts of demand, with less attention on the collaborative efforts and the strategic and operational plans that need to be developed from the forecasts. Third is that demand information is used more for
L2: Procurement matrix: review Maxim Mooncake
L3: Demand Management
Questions:
1. How can demand management help to unify channel members, help to satisfy customers, and solve customer problems?
The essence of demand management is to further the ability of firms throughout the supply chain-particularly manufacturing through the customer-to collaborate on activities related to the flows of product, services, information, and capital. The desired end result should be to create greater value for the end user or consumer, for whom all supply chain activity, should be undertaken. The following list suggests a number of ways in which effective demand management will help to unify channel members with the common goal of satisfying customers and solving customer problems.
*Gathering and analyzing knowledge about consumers, their problems, and their unmet needs
• Identifying partners to perform the functions needed in the demand chain
• Moving the functions that need to be done to the channel member that can perform them most effectively and efficiently
• Sharing with other supply chain members knowledge about consumers and customers, available technology, and logistics challenges and opportunities
• Developing products and services that solve customers' problems
*Developing and executing the best logistics, transportation, and distribution methods to deliver products and services to consumers in the desired format
As firms identify the need for improved demand management, a number of problems occur. First is that lack of coordination between departments (i.e., the existence of "functional silos") results in little or no coordinated response to demand information. Second is that too much emphasis is placed on forecasts of demand, with less attention on the collaborative efforts and the strategic and operational plans that need to be developed from the forecasts. Third is that demand information is used more for