Pran- the Largest Agro Food Processor in Bangladesh

Topics: Food industry, Food, Food processing Pages: 20 (4925 words) Published: March 29, 2011
PRAN- The Largest Agro Food Processor in BANGLADESH

Introduction

Agricultural Marketing Company Limited (AMCL) was set up at first in 1981 and then 1985 for farming and marketing of agricultural products for local and export market. Subsequently a modern fruit processing plant with bottling and earning facilities was added in 1993 to produce fruit juice, squash, sherbet, jam, jelly etc. the company processing unit started commercially production in July 1993 and launched its products in the market under the brand name “PRAN”. PRAN stands for Programme for Rural Advancement Nationally. The brand Pran has established itself in every category of food and beverage industry and can boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products. Pran Group was born keeping in view the corporate mission of the group. Today Pran is the largest processors of fruits & vegetables in Bangladesh. Pran is the pioneer in Bangladesh to be involved in contract farming. They encourage contract farmers and help them grow quality crops with increased yields and to obtain fair prices. They procure raw material directly from the farmers and processes through the machineries at their several factories into hygienically packed food and drinks products. The Group comprises of 10 companies. The head offices are located at Dhaka with production facilities around the country. Their management is modern adapted to the environment & culture and Pran’s largest asset is their competent team of hands-on-mangers & dedicated employees. Pran is listed with the Dhaka and Chitttgong stock exchanges in 1996. Pran agriculture marketing company limited has controlled the nine individual Business Units on their umbrella.

I.Agricultural Marketing Company Limited (AMCL)
II.PRAN Foods Limited (PFL)
III.PRAN Agro Limited. (PAL)
IV.PRAN Agro Business Limited (PABL)
V.Bango Agro Processing Limited (BAPL)
VI.PRAN Dairy Limited (PDL)
VII.PRAN Beverage Limited (PBL)
VIII.PRAN Confectionery Limited (PCL)
IX.PRAN Exports Limited (PEL)
Location of the Market Pran agriculture marketing company has spreading their product all over the country and they launch 177 products in the consumer market. Pran has six factories to produce their product. I.Narsingdi

I.Pran Dairy
II.PRL
III.AMCL
IV.PBL
V.PC
VI.PEL
II.Ghorashal
I.AMCL
II.PFL
III.Rangpur
I.RFL
II.BAPL (Rice)
IV.Natore
I.PAL
II.PABL
V.Chittagong
I.Pran Tea
II.Al- Mostafa Bread & Biscuit (Pvt.) Ltd (Sub-contract- Biscuit) III.Fulkoli Food Products (Sub-contract- Biscuit)
VI.BramhonBaria
I.Ratan Foods Ltd. (Sub-contract- Biscuit)

Agro Industrial Park
Bangladesh's first-ever agro-industrial zone, Pran Agro Industrial Park, was inaugurated in Natore. The park is comprised of automatic rice mill, spice, peanut, honey, tomato, pickle, jam and jelly processing units, fruit pulping units, pulses mill, puffed rice mill, cattle feed mill, plastic molding and milk collection units to produce wide range of products, which is using for export. Plant in India:

Now Pran is going for FDI (Foreign Direct Investment) in India by building its first foreign factory in India, taking advantage of the country's recent decision to lift its ban on Bangladeshi investment. The plant will be built in the north-eastern Indian state of Tripura. It will initially produce jelly and drinks and is expected to come into operation by 2009 with an annual turnover of around Tk100 crore. It will supply the markets of northeast India -Assam, Nagaland, Tripura, Meghalaya, Manipur, Mizoram and Arunachal Pradesh -known as 'Seven Sisters', said a senior official of Pran Exports Ltd. The plant will initially produce jelly and drinks, which have already won popularity in those areas, said...
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