Prada

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March 2012

PROFILE OF THE PRADA GROUP
Prada was founded in Milan in 1913 by Mario Prada, Miuccia Prada’s grandfather, who opened in the prestigious glass-covered Galleria Vittorio Emanuele II arcade in Milan an exclusive shop selling leather bags, trunks, beauty cases and luxury accessories, soon becoming a favourite port of call for the more elegant and refined members of the
European aristocracy and upper classes. In 1919 Prada was appointed Official Supplier to the Italian Royal Household; as such, it was entitled to incorporate the House of
Savoy’s coat of arms and knotted rope design into its logo.
In the late seventies, Miuccia Prada and Patrizio Bertelli started their collaboration, laying the foundations for the company’s subsequent international development.
Patrizio Bertelli is the first in the luxury industry to introduce a new business model, applying uncompromised quality throughout the whole production chain and a constant, careful control over the entire process. Miuccia Prada’s creativity, able to infuse her work with thoughts linked to her day-to-day experiences and observations of the environment in an original innovative way – thus anticipating trends - never transcends the brand’s quality core-value and historic craftsmanship know-how. This skilful balance makes it possible for Prada to become internationally renowned, so much so that it was recognized as one of the 100 brands with the most value in the world (Source: Interbrand).
A key attribute of Prada is its capacity for innovation in all areas. Being a pioneer in introducing a new approach in the retail network, Prada is the first to launch a new, revolutionary concept of stores - the so-called Prada Epicenters - designed by internationally acclaimed

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