Practice Questions on Marketing

Topics: Pricing, Color scheme, Cost-plus pricing Pages: 14 (4015 words) Published: July 22, 2015
Marketing 11 Final test Prep

Multiple Choice Questions please answer all questions by selecting the most appropriate answer, on the bubble card provided

1. The barter system is
a) A system of trade that involves an exchange of goods and services for money b) A system of exchange of money for goods and services
c) A system of trade that involves an exchange of goods and services of others d) All of the above

2. “Niche marketing” means
a) Selling products that are non-specific
b) Targeting a wide-variety of people
c) Personalized products targeting narrow groups of people
d) None of the above

3. In a modified free enterprise system
a) The government has no control
b) The government guides and oversees
c) The government controls everything
d) None of the above

4. “Demographics” refers to
a) Money consumers are willing to spend
b) Numerical facts about a population
c) Numerical facts about sales
d) None of the above

5. The process involved in moving the product from the producer to the consumer is referred to as: a. Stream of Products
b. Channels of Distribution
c. Flow of Goods
d. All of the above
e. None of the above

6. The group of people who create the original product before it is shipped to the stores is called the: a. Consumer
b. Designer
c. Producer
d. All of the above
e. None of the above

7. The type of business person who sells natural goods that are unaltered is called an: a. Extractor
b. Farmer
c. Excavator
d. Remover
e. Janitor

8 An Ultimate Consumer is one who:
a. Buys products from retailers for personal use
b. Buys products and sells them to kids
c. Sells products from a retail store
d. All of the above
e. None of the above

9. When a product is shipped from a producer to a retailer it is handled in the middle by A:Shipper
B.Interpreter
c. Entrepreneur
d. Intermediary
e. None of the above

10. Stores like Costco are classified as:
a. Discount Outlets
b. On-line discounters
c. Producers
d. Retailers
e. Wholesalers

11 When you receive goods from another country it is called: a. Exporting
b. Deporting
c. Transfer
d. Importing
e. Impulse buying

12 Ways of thinking, acting, or feeling – are considered most important. A. Skills
B. Attitudes
C. Self-esteem needs
d. Special Qualities
e. A and B

13. Consumer behaviour is an area of marketing that examines… a) The steps that consumers go through in deciding what to buy b) What motivates and influences consumers to buy
c) How and why consumers respond to different programs and strategies d) All of the above
e) None of the above

14. The consumer buying process includes the following steps. a) Problem recognition, information search, evaluation of alternatives, making the purchase, re-evaluating the purchase b) Problem recognition, information search, evaluation of alternatives, making the purchase c) Problem recognition, information search, making the purchase, re-evaluating the purchase d) None of the above

15. Cognititive dissonance is found in which section of the consumer buying process? a) Problem recognition
b) Information search
c) Evaluation of alternatives
d) Making the purchase
e) Re-evaluating the purchase

16. Reference groups refer to…
a) One person that influences consumers
b) A group of people that influences consumers to buy
c) A company that references
d) A and B
e) None of the above

17. A human’s perception is….
a) The way a person discusses a situation
b) The way a person looks at perplexing problems
c) The way a person views the world
d) A and B
e) B and C

18. When individuals respond selectively to marketing messages in their environment this is called a) Broad selection
b) Attitudes and views
c) Selective perception
d) All of the above
e) None of the above

19. Wholesaling does not include which of the following services a) Market research
b) Selling
c) Promotion
d) Distribution
e) None of the above

20. The...
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