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Pr Strategic Planning

RMIT International University Vietnam

[pic]

M2L Team/Group 1

|Lecture: Ms. Melanie Brown |
|Team members: |
|Lam Xuan Mai s3169238 |
|Nguyen Thi Phuong Mai s3194880 |
|Nguyen Thi Huong Lan s3221987 |

[pic]

Scenario C:

The Vietnam Chamber of Commerce wishes to boost domestic sales of products made in Vietnam. This type of campaign has been used in many countries as a way to develop strong local economies. As the in-house communication team, you are responsible for the creation of an initial 6 month PR campaign to encourage domestic shoppers to buy Vietnamese-made products.

RMIT International University Vietnam
Bachelor of Communication Program
ASSIGNMENT COVER PAGE
Your assessment will not be accepted unless all fields below are completed

|Subject Code: |COMM2374 |
| | |
|Subject Name: |Introduction to Public Relations |
| | |
|Location where you study: |RMIT Vietnam – SGS Campus |
| | |
|Title of Assignment: |Assessment Strategic PR Plan |
|

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