Pr Strategic Planning

Topics: Ho Chi Minh City, Vietnam, Public relations Pages: 11 (2358 words) Published: May 19, 2013
RMIT International University Vietnam

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M2L Team/Group 1

|Lecture: Ms. Melanie Brown | |Team members: | |Lam Xuan Mai s3169238 | |Nguyen Thi Phuong Mai s3194880 | |Nguyen Thi Huong Lan s3221987 |

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Scenario C:

The Vietnam Chamber of Commerce wishes to boost domestic sales of products made in Vietnam. This type of campaign has been used in many countries as a way to develop strong local economies. As the in-house communication team, you are responsible for the creation of an initial 6 month PR campaign to encourage domestic shoppers to buy Vietnamese-made products.

RMIT International University Vietnam
Bachelor of Communication Program
ASSIGNMENT COVER PAGE
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|Subject Code: |COMM2374 | | | | |Subject Name: |Introduction to Public Relations | | | | |Location where you study: |RMIT Vietnam – SGS Campus | | | | |Title of Assignment: |Assessment Strategic PR Plan | | | | |File(s) Submitted |Microsoft Word | | | | |Student name: |Lam Xuan Mai s169238 | | |Nguyen Thi Phuong Mai s3194880 | | |Nguyen Thi Huong Lan s3221987 | |Learning Facilitator in charge: |Ms. Melanie Brown | | | | |Assignment due date: |18/09/2009 | | | | |Date of Submission: |18/09/2009 | | | | |Late Submission Approval |18/09/2009 | | | | |Number of pages including this one: (Please number your pages |10...
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