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Pr Management

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Pr Management
INTERNATIONAL CLASS PROGRAM Departement of Communication Faculty of Social and Political Sciences Universitas Indonesia
Tjut Aliffah Keumala 1106087042
MONETISING DIGITAL COMMUNICATION
TELKOMSEL
By: Rizky Muhammad

Last Wednesday and Thursday on 12–13 December 2012, I joined Public Relation Conference with theme “The Dynamics of Intelligence Measurement: Strategic Communication Audit to Build and Maintain Relationships-Trust and Reputation” held by PR Society Indonesia. From that conference I gained a lot of information especially about the measurement in public relations world. One of the measurement information that is very interesting in my point of view was Monetising Digital Communication from Telkomsel Speaker; Rizky Muhammad, he talked about building brand community and monetising digital communication efforts. Before entering the measurement part, I want to explain briefly about Telkomsel Company.
Telkomsel was established in 1995 as a manifestation of the spirit of innovation to develop Indonesia's leading telecommunications. To achieve this vision, Telkomsel continues to spur growth of telecom networks across Indonesia are rapidly while empowering the community. Telkomsel be a precursor to a variety of mobile telecommunications technology in Indonesia, including the first launched international roaming services and 3G services in Indonesia. Telkomsel is the first operator tested LTE broadband network technology. In Asia, Telkomsel became the pioneer of the use of renewable energy for the towers of Base Transceiver Station (BTS). Advantages of products and services make the choice Telkomsel subscribers throughout Indonesia.
Entering the era of ICT (Information and Communication Technology), Telkomsel continues to optimize the development of services in Indonesia by exploiting potential synergies parent company, PT Telkom (65%) and SingTel Mobile (35%). Telkomsel continues to develop services for the mobile telecommunications
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