PR for Sun pharma
Public Relations Tools
Press Release
Since it is the most efficient method to inform the media and also one of the most effective method to announce something like Veterinary Healthcare supplements by Sun Pharmaceuticals, there would be press release on 28th October. Sun Pharmaceuticals decides to expand their focus and are now entering into the Veterinary healthcare sector.
Media Briefing
A media briefing to be held for journalists from all over India in between press release and press conference. This is basically to give the background about Sun Pharmaceuticals, about their R&D in the field of Veterinary health care, as the facts hold primary importance in the healthcare sector. This would be held before the press conference.
Fam Trip
Sun Pharmaceuticals having established their manufacturing plant for Research and Development at yashwada(50 miles from Banglore), a media round is a must for the news personnel’ s to have an experience of one of the best plant in its sector in India. This would take place before the actual launch.
Press Conference
A Press conference following the Press Release would be held at Ramada Hotel, Mumbai after the Fam trip. The CEO of Sun Pharmaceuticals will speak about the vision of the company with regards to venturing into veterinary healthcare. The reason being, to give away the detailed information to the media.
Brochure
A brochure would be given away during the press conference so that everyone attending the conference has an understanding of the products that would be launched by Sun Pharmaceuticals.
Guest Editorial
A guest article to be published by D.N.GARG, Former Dean and Addl. Director Research College of Veterinary Sciences, on the advancement and availability of expensive veterinary pharmaceuticals at cheap prices made possible by Sun. Such an article to be published during November end so that there is still hype surrounded Sun’s move into the veterinary pharmaceutical market and its
Press Release
Since it is the most efficient method to inform the media and also one of the most effective method to announce something like Veterinary Healthcare supplements by Sun Pharmaceuticals, there would be press release on 28th October. Sun Pharmaceuticals decides to expand their focus and are now entering into the Veterinary healthcare sector.
Media Briefing
A media briefing to be held for journalists from all over India in between press release and press conference. This is basically to give the background about Sun Pharmaceuticals, about their R&D in the field of Veterinary health care, as the facts hold primary importance in the healthcare sector. This would be held before the press conference.
Fam Trip
Sun Pharmaceuticals having established their manufacturing plant for Research and Development at yashwada(50 miles from Banglore), a media round is a must for the news personnel’ s to have an experience of one of the best plant in its sector in India. This would take place before the actual launch.
Press Conference
A Press conference following the Press Release would be held at Ramada Hotel, Mumbai after the Fam trip. The CEO of Sun Pharmaceuticals will speak about the vision of the company with regards to venturing into veterinary healthcare. The reason being, to give away the detailed information to the media.
Brochure
A brochure would be given away during the press conference so that everyone attending the conference has an understanding of the products that would be launched by Sun Pharmaceuticals.
Guest Editorial
A guest article to be published by D.N.GARG, Former Dean and Addl. Director Research College of Veterinary Sciences, on the advancement and availability of expensive veterinary pharmaceuticals at cheap prices made possible by Sun. Such an article to be published during November end so that there is still hype surrounded Sun’s move into the veterinary pharmaceutical market and its