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TABLE OF CONTENTS
Sr. No.
Topic Name
Page
1.
Introduction
3
2.
Keeping up with the competition
3
3.
Globalization
4.
SWOT Analysis
5.
Sustainability Strategy
6.
Setbacks and Lawsuits
7.
Conclusion
8.
Bibliography
INTRODUCTION
COLGATE – WORLD OF CARE
The Colgate-Palmolive Company earns 17.28 billion dollar as its annual revenue serving customers in more than 200 countries. It focuses on strong global brands in its core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate was started as a soap, candle and starch business at 6, Dutch Street in New York City in 1806 by William Colgate , an Englishman who believed he could bring innovation to the business of making and selling soap. After his death in 1857 his son Samuel Colgate reorganised the company as ‘Colgate and Company’. In 1872 Colgate introduced ‘Cashmere Bouquet’, one of the first perfumed soaps. It later became the company’s first global product successes. In 1896 Colgate was one of the first to package dental paste in collapsible tube. At the turn of the century Colgate was manufacturing more than 800 products. In 1908 after 102 years of family owned business Colgate became a publically owned company. On March 13 ,1930 Colgate was first listed on the New York Stock Exchange. In 1928 Colgate merger with another well known company of the time , Palmolive-Peet, which was itself the result of a merger between the Peet Brother’s Company and the Palmolive Company. The first international Colgate subsidiary was Canada in 1914. In the years just before and after the Colgate-Palmolive-Peet mergers the company added major subsidiaries in Asia , Europe , Latin America , Africa. The present corporate name – The Colgate Palmolive Company was adopted in 1953. In 1956 Colgate opened its corporate headquarters at 300 ,Park Avenue in New York City .In 1976 Colgate acquired Hill’s Pet Nutrition , a company with its own rich and caring heritage. In 1985 Colgate
Sr. No.
Topic Name
Page
1.
Introduction
3
2.
Keeping up with the competition
3
3.
Globalization
4.
SWOT Analysis
5.
Sustainability Strategy
6.
Setbacks and Lawsuits
7.
Conclusion
8.
Bibliography
INTRODUCTION
COLGATE – WORLD OF CARE
The Colgate-Palmolive Company earns 17.28 billion dollar as its annual revenue serving customers in more than 200 countries. It focuses on strong global brands in its core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate was started as a soap, candle and starch business at 6, Dutch Street in New York City in 1806 by William Colgate , an Englishman who believed he could bring innovation to the business of making and selling soap. After his death in 1857 his son Samuel Colgate reorganised the company as ‘Colgate and Company’. In 1872 Colgate introduced ‘Cashmere Bouquet’, one of the first perfumed soaps. It later became the company’s first global product successes. In 1896 Colgate was one of the first to package dental paste in collapsible tube. At the turn of the century Colgate was manufacturing more than 800 products. In 1908 after 102 years of family owned business Colgate became a publically owned company. On March 13 ,1930 Colgate was first listed on the New York Stock Exchange. In 1928 Colgate merger with another well known company of the time , Palmolive-Peet, which was itself the result of a merger between the Peet Brother’s Company and the Palmolive Company. The first international Colgate subsidiary was Canada in 1914. In the years just before and after the Colgate-Palmolive-Peet mergers the company added major subsidiaries in Asia , Europe , Latin America , Africa. The present corporate name – The Colgate Palmolive Company was adopted in 1953. In 1956 Colgate opened its corporate headquarters at 300 ,Park Avenue in New York City .In 1976 Colgate acquired Hill’s Pet Nutrition , a company with its own rich and caring heritage. In 1985 Colgate
Bibliography: Government does not have much influence on the FMCG industry in terms of regulations. There are consumer protection laws but they are not implemented as they should be. There are not much regulations involved in this industry (Krutz 2004).