Power of Media

Topics: Mass media, Media influence, Marshall McLuhan Pages: 8 (2726 words) Published: March 19, 2011

The media reaches over a 100 million people a day. Due to its tremendous audience and the impact it has, the media has been able to change public opinion, American policy, and even American history. The media's powerful influence can be seen through its portrayal of major events like the Vietnam War, The Spanish-American War, Watergate and several others. Through the years the role of media in publish affairs has changed as its influence has grown. The focus of my research is on how media originated and its influence on several historical events. When the media began, it had a political agenda. It was an outlet through which the common people would criticize the government. The right to criticize was established in 1735 by John Peter Zenger, the first journalist to criticize the government in his newspaper, The New York Weekly Journal. Zenger was jailed by the government, but found not guilty by the jury. This was the first time anyone had publicly protested against the government, fought persecution in the courts and won. Thus, this case set the precedent for the First Amendment.

Is Mass Media Harming our Society?

In today's society, mass media, including television, radio, and newspaper or magazines have become very dependable sources to so many people. People spend many hours everyday reading about celebrities in the tabloids, watching biased news channels, or participating in violent video games. Even though most media is highly entertaining, people have become so reliant on media that we seem to be harming our community in a very negative fashion. Be advertising it on the front page of table. Mass media works as a socializing factor and affects the way we view the world and how we interact with other people. However, the messages that are seen in most of the magazines these days are negative images, especially for the youth of the world. For example, on the front page of popular magazines such as Teen and Cosmopolitan, are celebrities whom are extremely thin and suffer from eating disorders or celebrities who are abusing drugs and alcohol and getting away with it. Both of these situations are extremely popular topics, especially in high school and college, and there is no reason we should

Mass Media:

The media, which is somewhat reflective of society, has become a powerful tool in shaping our culture. Advertisements are the foundation for mass media; they sell images, values, success, normalcy, and romance. Daily, we are exposed to advertisements whether they are written or commercial. Advertisements have social consequences that give them the ability to reinforce objectification of women’s bodies, and display images that may cause male violence against women, sexualize young girls, infantile grown women.

Impact of Mass Media on Individuals, Society, and Culture:

The main Impact of Mass Media on Individuals, Society, and Culture , over the years, has had a profound effect on American society, on its culture, and on the individuals exposed to the media. Mass media is a form of socialization, having a long-term effect on each member of American society. While mass media targets the individual in short-term intervals, the overall influence on them has been established as the consumer moves from one impressionable age category to another. The long or short- term effects of mass media are separate and distinct when its role in America is evaluated. Mass media effects people differently because of varied amounts of exposure and formats. Mass media has a socialization function in American society, in the culture, and on individuals. Mass media has played a role of socialization in our society over the years: Socialization is a long-term process that every human being undergoes as he or she becomes a functioning member of society....
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