Potential Market Segmentation
TABLE OF CONTENT
Letter of Transmittal..................................................................................... iii Acknowledgement......................................................................................... iv Table of Content............................................................................................. v Executive Summary........................................................................................ vi Potential Market Segmentation of a Brand New Product
Product Potrayal................................................................................. vii
Potential Market Segmentation..................................................................... viii Segmentation Profile..................................................................................... ix Evaluating The Segments............................................................................... x Conclusion...................................................................................................... x Sources of Data.............................................................................................. xi EXECUTIVE SUMMARY
I want to market Sandwood Talcum Powder. I have prepared this feasibility plan on that basis. I have assigned a name for the product as “Sandwood”. Since the raw materials are very much available in our country, I have decided to give the product an indigenous image.
Sandwood is a kind of talcum powder that provides the consumers with processed sandal mixed talcum powder in bottles. For the marketing purpose of the product I have decided to launch three product lines. The Sandwood would be launched in the market at 150 gms. 100 gms. and 50 gms bottle.
I have set a reasonable price for the product so that all kinds of people can afford to buy this talcum powder. I have targeted a huge market segment for the product. Bangladesh is a large
Letter of Transmittal..................................................................................... iii Acknowledgement......................................................................................... iv Table of Content............................................................................................. v Executive Summary........................................................................................ vi Potential Market Segmentation of a Brand New Product
Product Potrayal................................................................................. vii
Potential Market Segmentation..................................................................... viii Segmentation Profile..................................................................................... ix Evaluating The Segments............................................................................... x Conclusion...................................................................................................... x Sources of Data.............................................................................................. xi EXECUTIVE SUMMARY
I want to market Sandwood Talcum Powder. I have prepared this feasibility plan on that basis. I have assigned a name for the product as “Sandwood”. Since the raw materials are very much available in our country, I have decided to give the product an indigenous image.
Sandwood is a kind of talcum powder that provides the consumers with processed sandal mixed talcum powder in bottles. For the marketing purpose of the product I have decided to launch three product lines. The Sandwood would be launched in the market at 150 gms. 100 gms. and 50 gms bottle.
I have set a reasonable price for the product so that all kinds of people can afford to buy this talcum powder. I have targeted a huge market segment for the product. Bangladesh is a large