Potential Market Segmentation

Topics: Marketing, Social class, Talc Pages: 5 (1178 words) Published: December 8, 2013

TABLE OF CONTENT

Letter of Transmittal..................................................................................... iii
Acknowledgement......................................................................................... iv
Table of Content............................................................................................. v
Executive Summary........................................................................................ vi
Potential Market Segmentation of a Brand New Product
Product Potrayal................................................................................. vii
Potential Market Segmentation..................................................................... viii
Segmentation Profile..................................................................................... ix
Evaluating The Segments............................................................................... x
Conclusion...................................................................................................... x
Sources of Data.............................................................................................. xi

EXECUTIVE SUMMARY

I want to market Sandwood Talcum Powder. I have prepared this feasibility plan on that basis. I have assigned a name for the product as “Sandwood”. Since the raw materials are very much available in our country, I have decided to give the product an indigenous image. Sandwood is a kind of talcum powder that provides the consumers with processed sandal mixed talcum powder in bottles. For the marketing purpose of the product I have decided to launch three product lines. The Sandwood would be launched in the market at 150 gms. 100 gms. and 50 gms bottle. I have set a reasonable price for the product so that all kinds of people can afford to buy this talcum powder. I have targeted a huge market segment for the product. Bangladesh is a large populated country. Lots of people are looking for such a product. Sandal mixed Talcum Powder are not available all the time. My target market includes health conscious people, women, children & many other consumers, which I have segmented from the Demographical, Geographical, Psychographical & Behavioral point of view.

POTENTIAL MARKET SEGMENTATION OF A BRAND NEW PRODUCT
Product Potrayal:
I am a Brand managers of a consumer product in a domestic company. The top management asked me to choose a product to segment the potential market and we choose Talcum Powder. The description of the product is given below. Product: Talcum Powder

Brand Name: Sandwood
Container:Plastic Bottle
Size:150 Grams
Price:Taka 100.
Product Features:
It's Total skin comfort.
Feel better than regular talcum powder.
Keep the body fresh for a long time.
It has a classic scent.
Product Ingredients:
Natural sandal,
Talc,
hydrated magnesium silicate,
Scent
We choose this very product because normally there are much talcum powder produced for women and many of them have been produced for both male and female but there are very few company that produce women talcum powder and most of them are produced outside Bangladesh. People or women of this country are not familiar with sandal mixed talcum powder. So we are going to launch a talcum powder specially designed for women keeping in mind about their skin and comfort. This will be a completely new concept in Bangladesh. As women haven’t experienced this type of product we feel that they will respond to this new product for a total solution for their skin. POTENTIAL MARKET SEGMENTATION

According to the behavior and features of the product we will segment the potential market based on gender, age and social class. Gender: We divide the potential market based on gender.
Male
Female
As we are going to launch a new product for the female people in the market, gender is an important variable to obtain. It can be simply...
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