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potato chips feasibility report
Project Potato Chips

Contents
The Study
Potato Chips – The Product
Production Process

Current Market Situation
South Caucasus market potential
Market Penetration

Risks and Threats
Plant Configuration
Equipment

Plant Investment
Raw Materials
Financial Projections

Benchmark

The Study
BDO LLP was engaged to examine and assess the feasibility study of a new potato chips plant in Georgia.

Currently, the Georgian potato chips market is mainly dominated by foreign producers, especially from Germany and Turkey.

The Study
Meetings and discussions with experts and directors:
 Industry worldwide experts.
 International specialist for potato growing - Mr. Isaac Tzarfati,
Agronomist.
 Mr. Italo Pozzi, Area Manager, FENCO Ltd.
 Key roles holders at the leading companies along the potato chips supply chain, such as: Populi, Goodwill, food service & Mgroup.

The Study (1)
Sources:
Other sources
Snyder's Lance financial statements for the year ended 31 December, 2010.

sanat-o-tijarat.org/Feasibilities/317AgricultureFeasibility.pdf

Inventure Foods Inc. financial statements for the year ended 31 December, 2010.

M ultitest LTD- medical laboratory

Golden Enterprises Inc. financial statements for the year ended 31 December, 2010.

Pringles- (www.pringles.com)

"Potato- a world production, a European business", 2010.

Lay's- (www.lays.com/)

Agro products- (www.agriculturalproductsindia.com)

Bickels- (www.bickelssnacks.com/)

Nutritional Information of potato chips (www.answers.com/topic/potato#ixzz1jbbaiiTH)

Golden Flake- (www.goldenflake.com/)

www.enotes.com/potato-chip-reference/potato-chip

Sowvegetables- (www.sowvegetables.co.uk/crop_rotation.htm)

High beam Business (business.highbeam.com/industry-reports/food/potato-chips-corn-

Central Intelligence Agency – (www.cia.gov/library/publications/

chips-similar-snacks)

the-world-factbook)

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