post campaign report
Executive summary |
Campaign overview The AdWords campaign for Clinica Bonadonna lasted 28 days (May 13- June 9) and cost $250.01 dollars. The major goal of the following campaign was to generate brand awareness and increase market share, even tough this was difficult to measure because we don’t have a way of knowing how many people has called to the company to ask for information or for an appointment, neither how many clients had asked their insurance company about us. We created 2 campaigns: “Alternativas para el cancer” and “Vence el Cancer de Seno”, both were limited geographically to Colombia and mainly to Barranquilla city, which is where the company is established. The following key results indicate success of the campaign.
Key results In total we had 874 clicks, among 42,239 impressions, a CTR of 2.07%, an average CPC of 0.29 and a total cost of $250.01 dollars. Which is less than our pre-established budget of $274 dollars. We also expected in our pre-campaign report to pay a maximum CPC of 0.74 we just exceed this budget once, at the beginning of our first campaign, the rest of the average CPC where below 0.50, and the auto default maximum CPC was of 0.42. On our second campaign the higher CPC was 0.82, therefore the maximum CPC increased to 0.65.The best performing campaign was “Alternativas para el cancer”
Conclusion. We conclude while experiencing the AdWords world, that we had the exceptional benefit of being able to experiment with our advertising as often as we have liked. Now a day, in this changing environment we live, as users are searching for different products and services, people should frequently test and refine their account structure, keywords, and ads. Over time, we were revising the ad campaigns constantly to keep them performing well. Some of the things that we have learned while the AdWords were running are that some actions can help the AdWords and get them perform better, as remove KeyWords that don’t perform, as this have helped
Campaign overview The AdWords campaign for Clinica Bonadonna lasted 28 days (May 13- June 9) and cost $250.01 dollars. The major goal of the following campaign was to generate brand awareness and increase market share, even tough this was difficult to measure because we don’t have a way of knowing how many people has called to the company to ask for information or for an appointment, neither how many clients had asked their insurance company about us. We created 2 campaigns: “Alternativas para el cancer” and “Vence el Cancer de Seno”, both were limited geographically to Colombia and mainly to Barranquilla city, which is where the company is established. The following key results indicate success of the campaign.
Key results In total we had 874 clicks, among 42,239 impressions, a CTR of 2.07%, an average CPC of 0.29 and a total cost of $250.01 dollars. Which is less than our pre-established budget of $274 dollars. We also expected in our pre-campaign report to pay a maximum CPC of 0.74 we just exceed this budget once, at the beginning of our first campaign, the rest of the average CPC where below 0.50, and the auto default maximum CPC was of 0.42. On our second campaign the higher CPC was 0.82, therefore the maximum CPC increased to 0.65.The best performing campaign was “Alternativas para el cancer”
Conclusion. We conclude while experiencing the AdWords world, that we had the exceptional benefit of being able to experiment with our advertising as often as we have liked. Now a day, in this changing environment we live, as users are searching for different products and services, people should frequently test and refine their account structure, keywords, and ads. Over time, we were revising the ad campaigns constantly to keep them performing well. Some of the things that we have learned while the AdWords were running are that some actions can help the AdWords and get them perform better, as remove KeyWords that don’t perform, as this have helped