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Positive Correlation Analysis

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Positive Correlation Analysis
The r-value between the variables adverts and airplay is 0.102, which suggests positive correlation. The Pearson r value is close to 0 which means that there is a weak relationship between these two variables. In addition, the changes in advertising budget is not correlated with changes in the number of plays on radio. Furthermore, the p value between Adverts and Airplay is more than 0.05 that indicates that the test is not significant.

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