Positioning Strategy

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Topics: Brand
Positioning Strategy:
By creating product, service, channel, people and image differentiation Nestle arrives the consumer touch point more easily, effectively & efficiently in comparing with other competitors in the highly competitive food processing market.

Product Differentiation
: Nestle brings a many of product for target customers.

They make available 25 types of minerals in Nido for children.

It also arranged Cereals’ and Lactogen 1 &3 for newly born baby exclusively.

Now the doctors says these products for child’s to their parents for great & maximum nutrition Nescafe is a product which contains 4 types of categories. They offer Nescafe ice for hot and warm weather, They provide Maggi including Maggi instant; Maggi 2 minutes which Includes and contain various minerals, vitamins and nutrition’s.

Channel Differentiation
: Nestle reach their products to the customers through their experienced market salesman and transportation. So that their products.

are much easy to their customers.

Image differentiation
Nestlé’s logo is totally different from others competitors that are greatly choices by its users.

For that way customer easily choose them in the market which is another effective benifits for Nestle products.

People differentiation
The company has a large number of manpower’s that are highly educated and trained. In Singapore, 400 employees are employed in market Company chairman; They are running this business successfully for a long time.

Service differentiation
Another advantage for this company is better service for its respective users from its competitors. They provide 24x7 hot line service. High quality checking is providing for its customers. Its marketing dept. and public relation dept. are working for finding out customer’s new needs and response toward their nestle products.

Positioning Statement Baby Products
To babies who are deprived of proper nutrition,Nido,Cerelac,Lactogen are the very nutritious milk Product that provide you

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