Junction 8 has a wide range of target market, as there are many different tenants. One of its target markets is the people of center salary and family sections of the retail market that goes to Junction 8 for dining or a movie together with the family. The shopping mall also targets residents in nearby housing estates, office workers in the area and students from close-by schools aged from 7 to 65 years old.
Positioning
Location Strategy
Junction 8 is placed in a high-density residential area of Bishan and is well accommodated by both Bishan MRT and Bishan Bus Interchange. It is linked and also well sheltered from Bishan MRT to the bus interchange. Junction 8 is also the only shopping mall located in Bishan and it’s also located in the heart of Bishan. There is also more than 800,001 people living in the main catchment region of Bishan. National Library Board is also located nearby Junction 8.
Product Strategy
Junction 8 has a wide variety of tenants, ranging from fashion, dining to lifestyle. Junction 8 positioned itself as a one stop-shopping place as customers are able to go there for shopping, dining and services. Junction 8 also has many fashion retail shops like Cotton On, Tracy Einny which attracts people. FairPrice Finest is also one out of the five anchor tenants in Junction 8 that attracts many families to do their daily grocery shopping. Other than all these, Junction 8 also has a wide range of different cuisines for dining like Japanese, Chinese, Western and many more. Food Junction is also one out of the five anchor tenants that also has a wide variety of different cuisines. Junction 8 also has beauty and wellness shops, like Aster Spring, which has good branding and services.
Price Strategy
Junction 8 prices are usually affordable for people. They have fashion tenants like Cotton On and Tracy Einny that have prices, which are affordable for teenagers and college students. They also have dining tenants like Ajisen, Sakae Sushi that are also very affordable for students and families. Hence, the price strategy for Junction 8 is affordable for the target market.
Promotion Strategy
Junction 8 takes part in the Great Singapore Sale and End Of Year Sales. Junction 8 also has many events and promotions with the tenants in Junction 8. Events and promotions are usually found in the atrium of Junction 8. Junction 8 gives gifts to customers when a certain amount is spent in the mall during a certain period of time. E.g., the yearly giveaway (Umbrella, Calendar) during the end of year and Christmas period. This will attract more people to shop and dine at Junction 8, as customers may like the gifts.
You May Also Find These Documents Helpful
-
Saving - Macy's have quality products with an affordable price where you will not regret what you get from them.…
- 89 Words
- 1 Page
Satisfactory Essays -
Joshua Matthew is putting himself in a very highly competitive segment. He really likes the downtown location; however this area is heavily populated with restaurants. There are over a 100 restaurants in this district, were 71 shares a similar price range and were 12 of these restaurants have the same European or French atmosphere. Matthew focuses on attracting the business clientele, and his main competitor in the financial district, Reds, also attracts the young downtown business crowd and is ultra-cool with the latest fashion and trend styles.…
- 1276 Words
- 6 Pages
Good Essays -
J. C. Penney Company, Inc. Is one of America's largest department store, drugstore, catalog and e-commerce retailers. Providing merchandise and services through department stores, catalogs, and the Internet.…
- 448 Words
- 2 Pages
Good Essays -
If you are the type of person who likes to sit down and eat with family friends, there is copious amounts of places to eat right outside of the neighborhood! Restaurants include La Madeleine, Pei Wei, Café Express, and Don Ramon’s Fine Mexican Restaurant and Bar. Looking for something to satisfy that sweet tooth say no more! Tutti Frutti, Cookies by Design, and Oooh LaLa Cupcakes will do; all of these wonderful eateries are located in the Champions Village Shopping Center. Along FM 1960 West there are even more restaurants such as Rockfish Seafood Grill, Carrabas Italian Grill, Outback Steakhouse, IHOP, Pappadeaux Seafood Kitchen, Pappasito’s Cantina, Olive Garden, Chili’s, BJ’s Restaurant and Brewhouse and a host of other restaurants along the way. For those who like quick meals and drive thrus check out Subway, Chick fil A, Raising Cane’s and Whataburger. Within the Champions Village Shopping Center outside the neighborhood there are locations to shop whether you are into food, retail, books, furniture and even cosmetics including Stein Mart, Palais Royal, Bath and Body Works, Kirkland’s Home, Randall’s, and Barnes & Nobles…
- 333 Words
- 2 Pages
Good Essays -
At East Side we understand that we cannot sell to the whole market, but by knowing the size and trends in the market we will be able to assess future opportunities and predict future sales patterns. The people who will buy from us include middle class – professional people, these individuals can be either high earners or those on a budget.…
- 1402 Words
- 6 Pages
Good Essays -
• Retailer Type Trader Joe’s is considered as discussed in (Kotler & Keller, 2015) as a “gourmet food outlet discount warehouse” (p.538) As soon as you hear the word gourmet food, you think of the word expensive. Trader Joe’s has really worked on making good quality food affordable. • Service Level Trader Joe’s has a self-selection service level that they offer. Customers can come into the store and find the products they wish to purchase.…
- 492 Words
- 2 Pages
Satisfactory Essays -
The Downtown neighborhood is filled with businesses,theatres,clothing stores,and the Art Institute.It's the central of business with transportation all through it from trains to pace busses to connect…
- 915 Words
- 4 Pages
Good Essays -
Target is one of the largest discount retailers in the United States and it competes with Walmart. For several years Target’s successful brand positioning assisted in slicing some of Walmart’s marketshare and for many years its’ business grew at a faster pace than Walmart. However, in 2008 due to economic conditions, global recession and higher unemployment, consumers became more frugal and Target experienced three straight quarters of flat same-store sales growth and a slight decrease in store traffic. During this same period Walmart experienced an increase in profits. In an attempt to stimulate Target’s sales growth, CEO Gregg Steinhafel executed a new marketing strategy in response to the turbulent economic dynamics. The new strategy attempted to take Target’s marketing slogan, Expect More, Pay Less, and emphasize the “pay less” versus the “expect more”. By 2010 Target finally saw a five percent increase in sales and profits rose significantly by fifty-four percent. However, I question whether the increase was totally a result of the marketing strategy given the economy had improved.…
- 857 Words
- 4 Pages
Better Essays -
This marketing audit will critically analyse the current marketing situation for the leading high street brand Primark, with…
- 5262 Words
- 37 Pages
Good Essays -
Their two distinctive characteristics include a large, bold-lettered, well lit sign and large windows across the entire front entrance viewing into the stores. These characteristics catch the eye of their consumers and allow them to take a quick glance at the merchandise in the store, as a large portion of it can be seen simply from the outside view. This proves to be effective for their free-standing stores and especially for their mall locations as it draws the eye away from competition and creates curiosity to enter the…
- 781 Words
- 4 Pages
Good Essays -
Shank M. D. (2009). Sports Marketing: a Strategic Perspective 4th Addition. Pearson, Prentice Hall. Upper Saddle River, New Jersey.…
- 975 Words
- 4 Pages
Better Essays -
(1) Shaun is a huge college football fan. In the past, he has always bought football tickets on the street from ticket scalpers. This year, he decided to join the university 's ticket program, which requires a $2,000 contribution to the university for the “right” to purchase tickets. Shaun will then pay $400 per season ticket. Shaun understands that the price paid for the season tickets is not tax deductible as a charitable contribution. However, contributions to a university are typically tax deductible.…
- 1176 Words
- 4 Pages
Better Essays -
An externality is the side effect on an action based on economic incentive. It can be related to the production or consumption of a product. Some externalities can be positive, but the government works to ensure that any negative effects are minimal. If mall was built near my home, there would be positive and negative externalities. A positive externality would be that I wouldn't need to go to it by car or by any other vehicle that pollute the environment. Another positive externality would that I wouldn't have to spend any money to go there. A negative externality would be that as it is near my house, I could go any time I want to, and going to the mall can be a temptation to buy anything. Taxes has a significant participation in a consumer's…
- 185 Words
- 1 Page
Satisfactory Essays -
According to the text, Basic Marketing by William Perreault, et al, the retail life cycle consists of the Introduction, Growth, Maturity, and Sales Decline Stages. As suggested by the text, management would need to find that niche that would draw customers locally, and in the neighboring communities. Catering to the appetites of different and diverse cultures of people, thus attracting the consumer from every walk of life increasing their buying power, would catapult suburban regional shopping mall experiences. If I were the manager I want to create a positive reputation that the city would enjoy. The consumer would be able to find needed products and services…
- 354 Words
- 2 Pages
Satisfactory Essays -
A target market is a specific, well-defined segment of consumers that a company plans to target with its products, services and marketing activities. Target marketing orients all of the various components of the marketing function toward a single group, maximizing the appeal of brands to specific markets.…
- 404 Words
- 2 Pages
Satisfactory Essays