Porter’s Five Forces Model
Introduction
In our essay we are going to examine Pavlides/kraft Foods Company and proceed in an analysis of Porter’s Five Forces model. Afterwards we comment upon generic strategies that a company is able to pursue and indicate which is the appropriate strategy in our case. In addition a wide range of tables, graphs and charts are included in order to support our thesis and indicate the existing data in relation to chocolate industry.
History
➢ The first piece of information concerning the civilization of chocolate trees mentions that it begun during Magias’ civilization around 600 A.D.
➢ Atzekoi used the fruits of cacao, after the firstly rubbed them and transformed them into powder for the preparation of a beverage, which was, called “choclatl”.
➢ The first European that is considered the inventor and the person who brought cacao in Europe is Hernando Cortez.
➢ The first time that chocolate was prepared in solid shape was in 1674 in the traditional shop of London named “Mill of Coffee”.[1]
Company’s Profile
Kraft Foods Hellas & Chocolate Industry Pavlides
Kraft Foods International Inc is the biggest American Food Industry in Europe and one of the biggest in broad area of Asia and Pacific. Its activities are divided in two international geographic regions.
• Europe, Middle East and Africa
• Latin America, and Asia-Pacific.
The operational revenues of the company during 2000 were 8 billion dollars. It is noteworthy that the total operational revenues of Kraft (Kraft Food International Inc and Kraft Foods North America, Inc) for the year 2000 reached 35 billion dollars.
OPERATIONAL REVENUES OF 2000 Table 1
|Kraft* |Kraft Food Hellas |
| 35 billion $ |71 million $ |
*Kraft Foods International Inc. & Kraft Foods North
In our essay we are going to examine Pavlides/kraft Foods Company and proceed in an analysis of Porter’s Five Forces model. Afterwards we comment upon generic strategies that a company is able to pursue and indicate which is the appropriate strategy in our case. In addition a wide range of tables, graphs and charts are included in order to support our thesis and indicate the existing data in relation to chocolate industry.
History
➢ The first piece of information concerning the civilization of chocolate trees mentions that it begun during Magias’ civilization around 600 A.D.
➢ Atzekoi used the fruits of cacao, after the firstly rubbed them and transformed them into powder for the preparation of a beverage, which was, called “choclatl”.
➢ The first European that is considered the inventor and the person who brought cacao in Europe is Hernando Cortez.
➢ The first time that chocolate was prepared in solid shape was in 1674 in the traditional shop of London named “Mill of Coffee”.[1]
Company’s Profile
Kraft Foods Hellas & Chocolate Industry Pavlides
Kraft Foods International Inc is the biggest American Food Industry in Europe and one of the biggest in broad area of Asia and Pacific. Its activities are divided in two international geographic regions.
• Europe, Middle East and Africa
• Latin America, and Asia-Pacific.
The operational revenues of the company during 2000 were 8 billion dollars. It is noteworthy that the total operational revenues of Kraft (Kraft Food International Inc and Kraft Foods North America, Inc) for the year 2000 reached 35 billion dollars.
OPERATIONAL REVENUES OF 2000 Table 1
|Kraft* |Kraft Food Hellas |
| 35 billion $ |71 million $ |
*Kraft Foods International Inc. & Kraft Foods North