Preview

Porter's Five Force Model for Apple

Better Essays
Open Document
Open Document
1306 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Porter's Five Force Model for Apple
Apple Inc.
Apple Inc. (formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company 's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its software includes the OS X and iOS operating system; the iTunes media browser; and the iLife and iWork creativity and production suites. Apple is the world 's third-largest mobile phone maker after Samsung and Nokia. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was named Apple Computer, Inc. for its first 30 years. The word "Computer" was removed from its name on January 9, 2007, as its traditional focus on personal computers shifted towards consumer electronics.
Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. However, the company has received widespread criticism for its contractors labour practices, and for Apple 's own environmental and business practices.
As of July 2011, Apple has 364 retail stores in thirteen countries as well as the online Apple Store and iTunes Store. It is the largest publicly-traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012. The Apple market cap is larger than that of Google and Microsoft combined. As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide; its worldwide annual revenue in 2010 totalled $65 billion, growing to $108 billion in 2011.

Porter’s Five Force Model
Porter 's five forces analysis is a framework for industry analysis and business strategy development formed by Michael E. Porter of Harvard Business School in 1979. It draws upon industrial organization (IO) economics to derive five forces that determine the competitive intensity and therefore

You May Also Find These Documents Helpful

  • Good Essays

    Currently, I am a corporate continuous improvement manager in the auto industry. Porters five force model is utilized in the auto industry to evaluate how the competitive forces are affecting the current market place. Michael Porter, a respected figure relating to industry analysis, created a way to analyze and estimate the profitability of organizations within an industry (Parnell, 2014). The analysis includes five principles which are classified as competitive forces. Existing rivalry, barriers to entry, threat of substitutes, the bargaining power of buyers and suppliers are the competitive forces in Porters five force model.…

    • 602 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Rize Documentary

    • 528 Words
    • 3 Pages

    In doing strategic analysis, it is sometimes useful to examine the industry in terms of Porter’s five forces (however, some industry characteristics critical to formulating strategy might not be apparent from this framework).…

    • 528 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Porter’s five forces is a framework for the industry analysis and business industry development developed by Michael E. Porter of Harvard Business School in 1979.…

    • 2072 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    As of September 2010[update], Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide and had worldwide annual sales of $65.23 billion. For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010. The company has also received widespread criticism for its contractors ' labor, environmental, and business practices.…

    • 761 Words
    • 4 Pages
    Satisfactory Essays
  • Better Essays

    Apple Porters Five Forces

    • 871 Words
    • 4 Pages

    This analysis examines the environment in which the company is located thereby helping to understand the competitive position of the company. The computer industry consists majorly of hardware and software. Below is the analysis of each of the five forces.…

    • 871 Words
    • 4 Pages
    Better Essays
  • Best Essays

    Apple Inc. Supply Chain

    • 2995 Words
    • 12 Pages

    Apple Inc. (previously Apple Computer, Inc.) is an American multinational consumer electronics company that designs and markets computer software and personal computers. Known hardware products include the Macintosh line of computers, iPod, iPhone and iPad. Apple software includes Macintosh operating system, browser and media, iTunes, and iLifesuite multimedia, software innovation, and suites York suite of productivity; the lens, set professional photography; Final Cut Studio, a group of professional and film industry, software products; logic studio, and a group of Music production tools, and the Department of Internal Oversight, a mobile operating system. As of August 2010, the company operates 301 retail stores in ten countries, and an online store, which sells hardware and software products.…

    • 2995 Words
    • 12 Pages
    Best Essays
  • Powerful Essays

    Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company 's best-known hardware products include the Macintosh computers, iPod, iPhone and iPad. As of August 2010, the company operates 301 retail stores in ten countries, and an online store. In September of 2010, Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide and had worldwide annual sales of $65.23 billion. Fortune magazine named Apple the most admired company in the United States in 2008 and in the world in 2008, 2009, and 2010 (Yarow, J., & Frommer, D., 2011).…

    • 2945 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Apple purpose

    • 887 Words
    • 3 Pages

    Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its online services include iCloud, iTunes Store, and App Store. Their main purpose is to maintain and continue their excellent reputation of being the most successful electronics company in the world. This is a public limited company which means it is owned by the public and they can buy shares into it if they want to. The ownership is a limited liability which means if they have any debts they can lose the money invested in their business but they cannot be forced to use their own money to pay the depts.…

    • 887 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Apple's Swot Analysis

    • 2608 Words
    • 11 Pages

    Apple mainly operates in the United State and manages its business primarily on geographic structure. It develops global market through five operating segments: the Americas, Europe, Japan, Asia-Pacific and retails. The company sells its products through online stores, retail stores, direct sale forces, and third-party resellers. It is headquartered in Cupertino, California and currently employs 49,400 employees globally.…

    • 2608 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    The History of Apple

    • 5143 Words
    • 21 Pages

    With the introduction of the successful iPod music player in 2001 and iTunes Music Store in 2003, Apple established itself as a leader in the consumer electronics and media sales industries, leading it to drop "Computer" from the company's name in 2007. The company is now also known for its iOS range of smart phone, media player, and tablet computer products that began with the iPhone, followed by the iPod Touch and then iPad. As of 2012, Apple is the largest publicly traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012.Apple Inc's market cap is larger than that of Google and Microsoft combined. Apple's worldwide annual revenue in 2010 totalled US$65 billion, growing to US$127.8 billion in 2011 and $156 billion in 2012.The Apple Store is a chain of retail stores owned and operated by Apple Inc., dealing in computers and consumer electronics. The stores sell Macintosh personal computers, software, iPods, iPads, iPhones, third-party accessories, and other consumer electronics such as Apple TV. Some high profile stores feature a Theatre for presentations and workshops and a Studio for training with Apple products; all stores offer a Genius Bar for technical support and repairs, as well as free workshops available to the public. Under the leadership of Ron Johnson, the former Senior Vice President of Retail Operations, the Apple Stores have,…

    • 5143 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    Apple was founded in April of 1976 to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007 to reflect its shifted focus towards consumer electronics. Apple Inc. is headquartered in Cupertino, California and designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone, and the iPad. Its online services include iCloud, iTunes Store, and App Store. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. Apple is the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia.…

    • 672 Words
    • 10 Pages
    Good Essays
  • Satisfactory Essays

    Apple Research

    • 286 Words
    • 2 Pages

    Apple Company is one of the most successful companies in the world at class marketing and branding strategies. Apple brand right now one of the higher brands that all people know from all ages ,including the personal computer industry with its Mac line of computers and related software, products such as the iPod, digital music distribution through its iTunes Music Store, and more recently in the smart phones market with the Apple…

    • 286 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Apple Inc. is a North American multinational company that starts operating in the field of electronics and computers becoming famous by making trademark computers, Macintosh, which operates with its own operation system, MAC OS, among other products. Founded by Steve Wozniak and Steve Jobs with the name of Apple Computers in 1976 in California, it already achieved annual sales (in fiscal year of 2008) around $ 32.48 billion dollars and has about 35,000 employees worldwide. The firm was known as Apple Computer, Inc. for its first 30 years of existence, but dropped the word "Computer" from its name on 2007, while the introduction of the smartphone iPhone and digital video system Apple TV, breaking down its traditional focus only on personal computers. This is a representative of the company’s continuing expansion into other markets beyond its traditional focus on computers.…

    • 1494 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Apple’s professional and “prosumer” applications, which run primarily on Mac computers, include Final Cut Pro, Logic Audio, Final Cut Studio, and related industry tools. Apple had worldwide annual sales in its fiscal year 2006 (ending September 30, 2006) of US$19.3 billion. The company, first incorporated January 3, 1977, was known as Apple Computer, Inc. for its first 30 years. On January 9, 2007,…

    • 688 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Apple Inc Marketing Report

    • 1685 Words
    • 7 Pages

    Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The business has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player. Apple Inc. is considered to be the most successful electronics company in the world.…

    • 1685 Words
    • 7 Pages
    Powerful Essays