Port Marine

place. A business case is a narrative that describes a situation that has taken a decision. sometimes the case describes a managerial situation requiring Other times, it may portray what appears as a business success or a managerial mistake. e .trd.nt frequently studies theories as though they exist in isoi-ation, while all other activities are held constant or in abeyance- This constancy and isolation do not exist in real situations. The purpose of a case is to transclnd the process of learning from the classroom to real-life experiences. Case study is meint to actively involve the reader in the processes of learning, developing, and decision making.

Business cases are written to develop the reader's skills, approaches, and philosophy of management. The case approach fosters the development of ;doing"'.kills by forclng the reader to take an active role in considering key manalerial faciors, *eghitrg the significance of these factors, and making an actionloriented decision. Furthermore, when offered a variety of industries and orgarizational settings over time (e.g., during a semester or quarter), the reader leirns to recognize and understand simiiarities and differences'
The objective of case analysis is to develop and present a plarFbf action to improve the organizational situation. Problem solving relies on developing a utr"tysis fiom imperfect information subject to varying degrees of "otiA uncertainty. Generally, the most powerful and interesting cases are those that p.r*it -,ritipt. interpretations of the same information to lead to different but lqually ptausibte solutions. This is because the emphasis is on the process of decision making rather than its product. Students decide what's the 'right answer' to a case during their deliberations, debate, and discussions.

Preparing the Case
Most cases offer a complex web of interrelationships that may appear overwhelming. It is important to sort through the available inform_ation and understana wfrat is