Porsche Case Study
Summary
1 | INTRODUCTION .......................................................................................................... 2
2 | PRESENTATION OF THE GROUP...................................................................................... 2
The company’s history ..................................................................................................... 2
Present situation | Porsche in numbers.............................................................................. 3
3 | THE MACRO-ENVIRONMENTAL FACTORS (PESTEL ANALYSIS) ............................................... 4
4 | ANALYSIS OF THE INDUSTRY......................................................................................... 5
Porter’s 5(+1) Forces....................................................................................................... 5
Market segmentation....................................................................................................... 7
5 | STRATEGIC ANALYSIS OF PORSCHE ................................................................................ 7
6 | SWOT ......................................................................................................................10
7 | POSSIBLE STRATEGIC REASONS FOR PORSCHE’S INVOLVEMENT IN VW.................................10
8 | CONCLUSION ............................................................................................................12
Porsche mastering VW ....................................................................................................12
9 | BIBLIOGRAPHY .........................................................................................................13
Books & Annual Reports.................................................................................................13
Websites.......................................................................................................................13
1 | Introduction
Strong growth,
1 | INTRODUCTION .......................................................................................................... 2
2 | PRESENTATION OF THE GROUP...................................................................................... 2
The company’s history ..................................................................................................... 2
Present situation | Porsche in numbers.............................................................................. 3
3 | THE MACRO-ENVIRONMENTAL FACTORS (PESTEL ANALYSIS) ............................................... 4
4 | ANALYSIS OF THE INDUSTRY......................................................................................... 5
Porter’s 5(+1) Forces....................................................................................................... 5
Market segmentation....................................................................................................... 7
5 | STRATEGIC ANALYSIS OF PORSCHE ................................................................................ 7
6 | SWOT ......................................................................................................................10
7 | POSSIBLE STRATEGIC REASONS FOR PORSCHE’S INVOLVEMENT IN VW.................................10
8 | CONCLUSION ............................................................................................................12
Porsche mastering VW ....................................................................................................12
9 | BIBLIOGRAPHY .........................................................................................................13
Books & Annual Reports.................................................................................................13
Websites.......................................................................................................................13
1 | Introduction
Strong growth,
Bibliography: Books & Annual Reports Johnson, Scholes, Whittington & Fréry, 2004 | »Stratégique« | ISBN 2-7440-7089-0 Grant, R. M. 2004 | »Contemporary Strategic Analysis« | Blackwell Publishing, London Websites