Porsche Business Model

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The automotive market
The automotive market comprehends the design, the development, the manufacturing and the distribution of the vehicles. This market includes all kind of vehicles with motor, but only the ones of combustion engines. This is one of the markets that make the world economy grow, in fact the automotive market is the world’s most important economic sector by revenue.
This market as sated above does only include the four main principles of the car market. It does not include businesses which cars about the customer after the delivery of the car, such as repairing firms or motor fuel filling stations.
History of the market The market was created by Karl Benz, he build the first petrol engine in 1885 Mannheim, Germany. This was basically the first combustion engine to be produced, and he was granted a patent at the end of 1886. This market, had been seen by having a huge potential for generating money, more people were convinced that it would be the actual future of the world as it could radically change the way people perceived transportation.
The Economical Environment in the market Now a days there are about 807 Million cars on the world, “consuming over 260 Billion US Gallons of gasoline and diesel fuel each year. This makes fuel a complementary good to automobiles, as if the number of automobiles decreases the number of gallons consumed will also decrease.
However there has been an overall increasing production trend in the automotive industry for many years. TABLE SHOWING THE GLOBAL PRODUCTION OF MOTOR VEHICLES
By looking at the table we can clearly see that the automotive market has been in constant growth for the last 15 years, even if there are some exceptions such as in 2008/09 which had a tremendous decrease in the total cars produced, this is due to the 2007 economic crisis which reflected in the car industry heavily 1 year later in 2009 which decreased production of 13.50 %, however in 2010 the car

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