“Popular of Consumer Goods in Rural Market --a Case Study of Ghaziabad District”.
DR. MANMEET KUMAR SIRAS Res. : M.Com., M.A., NET, Ph.D. B-72, MAHENDRA ENCLAVE, READER, SHASTRI NAGAR, GHAZIABAD
FACULTY OF COMMERCE & BUS. ADMN. Ph. : 0120-2705900
MEERUT COLLEGE, MEERUT ( : 9818581063
(C.C.S. UNIVERSITY, MEERUT) Email: manmeetsiras@gmail.com
Ref. No. : ______________ Date : ______________ “RESEARCH PAPER”
“POPULARITY OF CONSUMER GOODS IN RURAL MARKET A CASE STUDY OF GHAZIABAD DISTRICT”.
Present research paper entitled “POPULARITY OF CONSUMER GOODS IN RURAL MARKET A CASE STUDY OF GHAZIABAD DISTRICT” is mainly based on the hypothesis that, there is a vast potential of marketing of consumer goods in Rural areas of the country which is increasing day by day. In India where about 74% population resides in the rural areas and nearly one third of the national income is generated by the rural population, hence it become necessary to understand the psyche of the rural population, their needs, aspirations and also their behavior to be success in the marketing in rural areas.
Probably, there is no village in the country where one can not find soaps like, Lux, Rexona, Hamam or Lifebuoy or detergent cakes like Rin, Wheel, Fena, Cigarettes, small tea sachets. Similarly , the shops stock electrical goods, torch light, dry battery cells, cosmetic products, pressure cookers, sewing machines, mopeds, and other durable items where the rural consumers go for selling the agricultural produce and also make purchases of durable items mentioned above. Traditionally, many rural shops have been stocking and selling packaged products like tea, soaps and other similar items. Unfortunately, the data on rural consumption of many packaged items is not easily available.
Consumer products may be classified into two categories as
FACULTY OF COMMERCE & BUS. ADMN. Ph. : 0120-2705900
MEERUT COLLEGE, MEERUT ( : 9818581063
(C.C.S. UNIVERSITY, MEERUT) Email: manmeetsiras@gmail.com
Ref. No. : ______________ Date : ______________ “RESEARCH PAPER”
“POPULARITY OF CONSUMER GOODS IN RURAL MARKET A CASE STUDY OF GHAZIABAD DISTRICT”.
Present research paper entitled “POPULARITY OF CONSUMER GOODS IN RURAL MARKET A CASE STUDY OF GHAZIABAD DISTRICT” is mainly based on the hypothesis that, there is a vast potential of marketing of consumer goods in Rural areas of the country which is increasing day by day. In India where about 74% population resides in the rural areas and nearly one third of the national income is generated by the rural population, hence it become necessary to understand the psyche of the rural population, their needs, aspirations and also their behavior to be success in the marketing in rural areas.
Probably, there is no village in the country where one can not find soaps like, Lux, Rexona, Hamam or Lifebuoy or detergent cakes like Rin, Wheel, Fena, Cigarettes, small tea sachets. Similarly , the shops stock electrical goods, torch light, dry battery cells, cosmetic products, pressure cookers, sewing machines, mopeds, and other durable items where the rural consumers go for selling the agricultural produce and also make purchases of durable items mentioned above. Traditionally, many rural shops have been stocking and selling packaged products like tea, soaps and other similar items. Unfortunately, the data on rural consumption of many packaged items is not easily available.
Consumer products may be classified into two categories as