Popular Culture

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Outline and explain two different types of culture
Culture is the characteristics of a particular group of people, recognized and defined by everything from language, religion, food, clothes and music. Every culture has its own norms and values they follow, and abide by. In this essay I will be exploring popular culture and, sub-culture.
Popular culture is associated with shallow activities enjoyed and accesses by the masses, it serves a large role in society as it unites the masses, and creates a sense of identity for individuals as they become a part of a greater society, it provides both happiness for a person and communal bonding.
There are many elements that add to Popular culture, Strinati (1995) argues that the media are largely responsible for creating popular culture as we live in such a highly technological world, media is bringing people closer. Other than the media, Strinati also mentioned consumption as a key factor to popular culture, as famous brands and images of designed goods are spread through television, and mass communication, it becomes a need for people to own certain items so they can feel more valued as a person, and possibly be accepted more in their society or peer group, this in itself creates a popular culture.
Sports is one of the main types of popular cultures, sports are played and watched by members of all social classes. Some sporting events, such as the Olympics, are watched by a world community. Sports are pervasive in most societies and they represent a huge part of many people’s lives. Showing support and dedication to a team is a common behaviour, also cheering for a sports team or a favourite athlete is a way any person can become part of popular culture. Supporting a team or a person allows you to be a part of something that a lot of people feel passionately about and it is such a large society because everyone is accepted into it.
Many people see Popular culture as a negative force on society as they believe it may

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