Name: Truong Minh Tri
Lecturer: Phan Nguyen Bao
Unit 3: Contextual and Cultural Referencing Art and Design.
19 August 2014
Beginning from England in mid 1950s and from USA in 1960s. Instead of traditional objects turning to art elements, Pop art were considered along with the spreading out of marketing corporations, concentrating on everyday objects through the application of technical trade. Meanwhile, it was in the tense period of societies across the globe, colonial issues, democratic struggle and liberation, race relations, women's rights, etc. created some challenges among college students and intellectuals, required to reassess the values of life. Artists selected images through popular trends, such as movies, comics, advertisements, especially on the medias. By using what was called "flashy" as a basis of art. Therefore, at some points some works of Pop artists were exhibited to distinguish between “intellectuals” and “low-educated” in art aspect. The essential meaning behind Pop Art is created an immediately deliverable sense to every class in society, it oppositely different from the esoteric oil paintings assessed and admired by art experts. To instantaneously achieve the goals, Pop Art artists experienced with some new commercial methods, such as painting, acrylic, collage on canvas by using conventional materials and silkscreen printing.
In addition, the high quality of work is immediately recognized on the media or largely in popularity, such as consumer goods, advertising graphics, magazines,
television, films, animation, comics. The subjects were presented with high contrast, intuition and attraction in public. Many Pop-art artists continued the traditional idea of “art ideation”. They highly put the influential of their works more than concerning about how to create them. As long as the popularity still approves Elvis, Marilyn Monroe, and other famous celebrities, as well as food labels, international brands, etc. they are become the main object of Pop Art.
Pop Art is considered as a tool entering the world of painting art and sculpture to most of conventional people. For them, it is something they can immediately recognize and evaluate a work of art. They can like it or do not, but it does not make them have to worried about not seeing the beauty of a work that someone supposed a masterpiece of art. Pop Art seeks the reflection of social valuation and context where it was born. Therefore, pop artist focuses on the everyday concerns: foods, cars, money and sex. As the result, they need to use lost of daily images or sarcasms having strong visual impacts. If criticized for related problems from themselves, they simply said that "holding the mirror up to nature - Reflecting the fact.
Initially Pop Art course received scorn words from art critics. Example, Harold Rosenberg, an influential critic in the field of contemporary art has been described as "like a bad joke that bad humor". In response to a question reasonably possible, with what art should care, that is coming from what is in the society where it was born, and the most important thing in Pop Art is it continues to remain one of the most popular styles of art. If the value of art is judged by the price of the famous paintings, so the painting "False Start" (1959) by Jasper Johns was sold in 2006 for $ 80 million, is became one of the most 10 expensive paintings in history.
The most important artist of Pop Art in the half of the twentieth century probably is Andy Warhol. He was successful in both of fields of magazine and ad illustrator. He also created hundreds of art forms including performance art, filmmaking, writing, etc. In 1960, Andy Warhol had decided to stir in the art’s world, He debuted the concept of painting that focused in mass produced commercial goals. Warhol began with Coke bottles and comic strips. Later that year, a friend suggested Warhol paint something that was so common, perhaps something like money and a...
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