Dawn Foods: Well-Known Brand All over Pakistan
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OUR VISIT:
In this project, we had to visit any food company. After a lot of brain storming, we finally decided DAWN foods. Because dawn is a well known brand allover Pakistan. It has a high ratio of loyal customers mainly due to its quality and taste. The production house of dawn is located in the industrial area of KOT LAKHPAT. We went their with our university’s reference and had a pleasure to meet the brand manager of DAWN Mr. Nisar. He’s working with dawn since the last 3 and a half years. He was very co-operative as he guided us to all the operational processes performed in DAWN. Those seven processes are discussed in detail below.
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PRODUCTION PLANNING: we were very pleased to meet the production manager of DAWN Mr. Adnan. He explained the production planning of the company in detail. [pic]
SUPPLY CHAIN:
After the buying of material, such as sugar and grains, it is brought to the factory. In the factory, a task is performed for the Quality checking of the material.
The company has set standards for every material. After quality checking, if the material is up to the standard then it is stored. If it’s not then it is rejected and sent back. And similarly the contents of the flour are checked to ensure the quality standards.
[pic]
DISTRIBUTION PROCESS:
Dawn Foods has no in between distributor. They have set up their own distribution system. They have the carry cars which are used to deliver the bread to Retailers. They have direct contacts with the Retailers and they deliver all the goods according to the demand.
There is a separate plan for the small cities like Sheikhupura and Shahdra. The cars move at 4.am from Lahore’s production house in order to deliever the products in time. Same process takes place for all other small cities all over the country.
The distributing system is shown below:
[pic][pic][pic][pic]
CO-ORDINATION WITH MARKETING AND FINANCE:
OUR VISIT:
In this project, we had to visit any food company. After a lot of brain storming, we finally decided DAWN foods. Because dawn is a well known brand allover Pakistan. It has a high ratio of loyal customers mainly due to its quality and taste. The production house of dawn is located in the industrial area of KOT LAKHPAT. We went their with our university’s reference and had a pleasure to meet the brand manager of DAWN Mr. Nisar. He’s working with dawn since the last 3 and a half years. He was very co-operative as he guided us to all the operational processes performed in DAWN. Those seven processes are discussed in detail below.
[pic]
[pic]
PRODUCTION PLANNING: we were very pleased to meet the production manager of DAWN Mr. Adnan. He explained the production planning of the company in detail. [pic]
SUPPLY CHAIN:
After the buying of material, such as sugar and grains, it is brought to the factory. In the factory, a task is performed for the Quality checking of the material.
The company has set standards for every material. After quality checking, if the material is up to the standard then it is stored. If it’s not then it is rejected and sent back. And similarly the contents of the flour are checked to ensure the quality standards.
[pic]
DISTRIBUTION PROCESS:
Dawn Foods has no in between distributor. They have set up their own distribution system. They have the carry cars which are used to deliver the bread to Retailers. They have direct contacts with the Retailers and they deliver all the goods according to the demand.
There is a separate plan for the small cities like Sheikhupura and Shahdra. The cars move at 4.am from Lahore’s production house in order to deliever the products in time. Same process takes place for all other small cities all over the country.
The distributing system is shown below:
[pic][pic][pic][pic]
CO-ORDINATION WITH MARKETING AND FINANCE: