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Polyphonic
Polyphonic HMI : Mixing Music and Math

Entertainment Management

Situation Analysis Issue Definition Environment Analysis Strategy Options & Choice Action Plan

Situation Analysis

Situation Analysis(External)

So few songs actually become hits - Las Vegas gives you better odds than the Music Industry! You might as well just put a million dollars on red and spin the wheel...
- Ric Wake, Independent Music Producer

Entertainment Management : Polyphonic HMI : Mixing Music and Math

1

Situation Analysis(External)
Music Industry

10%
(only fewer than 300 of the approximately 3,000 singles released each year made it to the Billboard Singles Top 40)
Entertainment Management : Polyphonic HMI : Mixing Music and Math

2

Situation Analysis(External)
Record Labels

90%
The lion’s share of a record company’s revenue was generated through its established artists - not new artists. For Warner Music Group established artists accounted for almost 90% of the 1.7 billion in revenues from newly released title in 2003. )
Entertainment Management : Polyphonic HMI : Mixing Music and Math

3

Situation Analysis(External)
Producers

20 to 30
(There were only 20 to 30 top producers who were responsible for the majority of successes, a large group of a few hundred producers who had a hit once in a while, and thousands of people trying to establish themselves as producer.)
Entertainment Management : Polyphonic HMI : Mixing Music and Math

4

Situation Analysis(External)
Artists

10,000
(There were about 10,000 artists with a record contract in the U.S. and Europe, but only several hundred with some name recognition and commercial success. Tens of thousands of artists were hoping to secure such a contract.)
Entertainment Management : Polyphonic HMI : Mixing Music and Math

5

Situation Analysis(Internal)
Polyphonic HMI

Polyphonic HMI was a Subsidiary of Grupo AIA that used A.I and Natural Science to solve business problems.

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