Political Consulting Career Analysis

Upon graduation, I plan to enter the career field of Political Consulting. To effectively enter this career path, I will need to not only obtain marketing skills but also market myself. The field of work is continuously evolving as new skills are becoming required to enter the field. In order, to be successful it is necessary to know how voters/consumers think about their decisions, how to brand, and how to form advertising and marketing strategies to reach the goal of winning an election. These are all skills a marketing minor would help me to pursue to gain enough knowledge and eventually work for a political consulting firm and start my own in the future. However, this goals would not be reached without the needed skills for marketing which