OF BUSINESS ENVIRONMENT
MR. LALIT BHARDWAJ
FACULTY OF LSM
It is a pleasure to express my thanks and gratitude to MR., LALIT BHARDWAJwho has been very kind on me in completion of my assignment. I could achieve this target only because of his kind and ever supporting guidance.
ENTERTAINMENT INDUSTRY IN INDIA
The Enteratainment Industry in India though a late starter, is considered as one of the fastest growing segments of the Indian industry. The entertainment Industry in India gained significance as an outsourced destination for work due to low cost, skilled labour as its many advantages. This industry can be categorized into four different components: Entertainment, education, content development and multimedia/web design. The animation market in India is relatively new compared to some other Asian countries. But it is among the fastest-growing in the Indian entertainment sector. With approximately 200 animation studios, India has emerged as a global outsourcing hub for animation technology services. The key drivers for the animation industry are the increasing domestic demand for animation movies and the increase in animation studios and training centers across the country.
MEANING OF PESTLE ANALYSIS
• Political factors are how and to what degree a government intervenes in the economy. Specifically, political factors include areas such as tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government wants to provide or be provided (merit goods) and those that the government does not want to be provided (demerit goods or merit bads). Furthermore, governments have great influence on the health, education, and infrastructure of a nation. • Economical factors include economic growth, interest rates, exchange rates and the inflation rate. These factors have major impacts on how businesses operate and make decisions. For example, interest rates affect a firm's cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy • Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand for a company's products and how that company operates. For example, an ageing population may imply a smaller and less-willing workforce (thus increasing the cost of labour). Furthermore, companies may change various management strategies to adapt to these social trends (such as recruiting older workers). • Technological factors include ecological and environmental aspects, such as R&D activity, automation, technology incentives and the rate of technological change. They can determine barriers to entry, minimum efficient production level and influence outsourcing decisions. Furthermore, technological shifts can affect costs, quality, and lead to innovation. • Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products. Consumer protection laws are designed to ensure fair competition and the free flow of truthful information in the marketplace. These factors can affect how a...
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