Policies and regulations
COM3708: Advertising and Public Relations
Student Number: 4947-807-9
Table of contents
Phase 1: Assess 3
Phase 1.2 Identify the Target Audience 4
Phase 1.3 Analyse the Situation and Identify
Campaign Aims 5
Phase 2: Create 7
Phase 2.2: Define SWOT 7
Phases 2.3: Decide on a Campaign Topic 8
Phase 2.4: Formulate strategic communication
Strategies 8
Phase 2.5: Create the Communication Message 8
Phase 2.6: Select the Media 9
References 10 Nazareth House
Number: +27 (0)21 461-1635
1.1.2
This letter will describe the communication campaign I would like to propose to starlite aviation in the hope of implementing the campaign and in order to further the company’s already successful reputation. Starlite Aviation is under no obligation to implement or use the campaign.
What the campaign will entail.
1. The initial part of the communication campaign will seek to identify possible communication problems within the organisation where messages are not completely integrated
2. Create refined solutions for the problems identified to create a holistic and integrated approach to communication with Starlite Aviation
3. Implement the solution using our teams years of expertise to ensure smooth operations and a clean
Our Communications team has had years of success in enhancing the integration of communication within large organisations and we thrive off seeing companies grow. This change in these companies has allowed them to market their brand more effectively which can be viewed in their dramatic increase in profits.
1.1.3
The experience in approaching the company was positive because I know that I am there to help them achieve a better state as an organisation and they received such information positively because they know I have their best interests at hand.
1.1.4
The organisation responded with intrigue and enthusiasm as to how they could potentially broaden their communication expertise and create a
Student Number: 4947-807-9
Table of contents
Phase 1: Assess 3
Phase 1.2 Identify the Target Audience 4
Phase 1.3 Analyse the Situation and Identify
Campaign Aims 5
Phase 2: Create 7
Phase 2.2: Define SWOT 7
Phases 2.3: Decide on a Campaign Topic 8
Phase 2.4: Formulate strategic communication
Strategies 8
Phase 2.5: Create the Communication Message 8
Phase 2.6: Select the Media 9
References 10 Nazareth House
Number: +27 (0)21 461-1635
1.1.2
This letter will describe the communication campaign I would like to propose to starlite aviation in the hope of implementing the campaign and in order to further the company’s already successful reputation. Starlite Aviation is under no obligation to implement or use the campaign.
What the campaign will entail.
1. The initial part of the communication campaign will seek to identify possible communication problems within the organisation where messages are not completely integrated
2. Create refined solutions for the problems identified to create a holistic and integrated approach to communication with Starlite Aviation
3. Implement the solution using our teams years of expertise to ensure smooth operations and a clean
Our Communications team has had years of success in enhancing the integration of communication within large organisations and we thrive off seeing companies grow. This change in these companies has allowed them to market their brand more effectively which can be viewed in their dramatic increase in profits.
1.1.3
The experience in approaching the company was positive because I know that I am there to help them achieve a better state as an organisation and they received such information positively because they know I have their best interests at hand.
1.1.4
The organisation responded with intrigue and enthusiasm as to how they could potentially broaden their communication expertise and create a
References: Angelopulo G, Barker Rachel (2013). Integrated Organisational Communication. 2nd ed. Cape Town: Juta and Co. 450-475.