Poke Guys Analysis

With Toronto being Canada’s most populated metropolis, at its downtown core comes with high amounts of traffic including consumers, students and white collared workers on their break. People are in a hurry with their schedules and often need food that is accessible on the go. Poke Guys is a fast food restaurant located in the downtown core of Toronto that serves poke bowls, a Hawaiian dish that includes sashimi, rice, veggies, and garnishes. At its core design, customers walk in and go through a Subway experience where customers can customize their order through various stages of the creation of their meal. While this fast food model is effective and is widely implemented at many Poke restaurants, Poke Guys has not effectively implemented this
While chalk on a chalkboard may make changing the menu easier and customizable, when ordering it was hard to see in comparison to a conventional menu board. In addition, the layout of their menu was very scattered causing my eyes to search left and right. This caused a lost moment that had initially occurred when I walked in and did not know where the order process started, disrupting my ordering process again. To solve this issue, Poke Guys should either use a conventional menu board or adjust how they use chalk to provide a more visible menu. Furthermore, Poke Guys should adjust the layout of menu to the ordering process. As you move on to various stages of customization, the information of that stage should be presented on the menu. This should ease the ordering process, increasing the customer satisfaction of how quick and simple it is. Moreover, the presentation of food was not clear. By presentation, I don’t mean the finish product was not presented elegantly but as a customized meal, I should see my order made throughout the whole process. At Poke Guys, I was first asked about my protein in my poke bowl, and I couldn’t find it on the menu, and so I had to base my decision off what I heard while not being able to see the actual protein that was being served to me. This happened a few times during the preparation of my order. This made me question about the food I was about to consume. I was not able to judge the freshness of the food that was supposed to be made in front of me which did not show transparency. To solve this issue, Poke Guys should display all food that will be made with your bowl to all customers to show transparency. The food should be made in front of the customer always, not only so the customer knows that everything that the person asked for is put into the bowl but also to adjust if customer wants a certain amount of an