Pob Sba

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Topics: Marketing
Introduction This research is to find out the marketing strategies of Werm Snacks & Pastry CO. LTD and how well it determines the success of the marketing of snacks and pastry items. Also how the owner of the business go about putting customer’s satisfaction first. The project will give the importance of promotion mix, market research, ethical issues and other means that will impact on the success of the business.

Acknowledgement
I would like to thank everyone who made the completion of this task possible. Firstly, I would like to thank God for creating me in his image and likeness, and for giving me the physical and mental strength to complete this SBA, also my teacher for helping me in every way possible. I will like to thank the students of St. Jago High School who motivated and helping me in time needed to finish up before the deadline. Special thanks to my parents for providing all the materials that I needed, and for giving me support and encouragement.

Description of the business My newly open business Werm Snacks & Pastry LTD (W.S.P.L) .The business is a sole proprietorship owned firm which accommodates 16 employees. The business was financed by a medium pool capital whereby majority founding’s were from family loans, business loans and savings. MISSION STATEMENT
The main aims of Werm Snacks & Pastry LTD. Are to provide product for consumers, create employment, to help build the country’s economy and also the most important one to make a profit. W.S.P.L set out goals they want to achieve for the next ten years, some of which are ; to employ more than fifty persons, help the country out of recession and finally to become the leading exporter of snacks and pastries in the country.

Marketing Manager
Organization of marketing department

Sales Department

Advertising Department

Marketing Manager The Marketing Manager is responsible for marketing and also the profit and

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