POB marketing sba
ESTABLISHING A BUSINESS: MARKETING
Shoe Fly Company limited STUDENT NAME: Enricko Daley REGISTRATION NO: SUBJECT: Principles of Business SCHOOL: Northgate High school CENTRE NO: DATE SUBMITTED:
Content
Introduction
This study will seek to investigate the marketing strategy of Shoe Fly. The shoe producer takes the initiative of creating exclusive products and a policy of always satisfying the avarice of individuals. Strategies that will be taken by our marketing department will also be discussed in this study along with responsibility and aims to satisfy LFCL customers.
Description of the Business
Shoe Fly will be a sole trader business that will be involved in the marketing of shoes. Our business will provide footwear for different age groups. Marketing is the process of by which a product or service is introduced or promoted to potential customers along to (www.smallbusiness.com). Our small business will be financed by personal savings. It will be a part of the fashion industry. The heart of our business success lies in its marketing, without marketing our business sales will crash and our company may have to close. Shoe Fly Company Limited will be located in the centre of Ocho Rios, on ocean village plaza.
Organization of the Marketing Department
Our business will use the line staff organizational structure
Marketing Manager- The marketing manager is responsible for the marketing of chocolate; researching and reporting on external opportunities and developing guidelines.
Sales representative – The sales representative in Shoe Fly will be employed to represent our business and sell our merchandise.
Call representative – Our call representative will be responsible for
Shoe Fly Company limited STUDENT NAME: Enricko Daley REGISTRATION NO: SUBJECT: Principles of Business SCHOOL: Northgate High school CENTRE NO: DATE SUBMITTED:
Content
Introduction
This study will seek to investigate the marketing strategy of Shoe Fly. The shoe producer takes the initiative of creating exclusive products and a policy of always satisfying the avarice of individuals. Strategies that will be taken by our marketing department will also be discussed in this study along with responsibility and aims to satisfy LFCL customers.
Description of the Business
Shoe Fly will be a sole trader business that will be involved in the marketing of shoes. Our business will provide footwear for different age groups. Marketing is the process of by which a product or service is introduced or promoted to potential customers along to (www.smallbusiness.com). Our small business will be financed by personal savings. It will be a part of the fashion industry. The heart of our business success lies in its marketing, without marketing our business sales will crash and our company may have to close. Shoe Fly Company Limited will be located in the centre of Ocho Rios, on ocean village plaza.
Organization of the Marketing Department
Our business will use the line staff organizational structure
Marketing Manager- The marketing manager is responsible for the marketing of chocolate; researching and reporting on external opportunities and developing guidelines.
Sales representative – The sales representative in Shoe Fly will be employed to represent our business and sell our merchandise.
Call representative – Our call representative will be responsible for