PNC Bank Social Strategy
The urgency and efficiency aspects mainly vital in the delivery of services to a large clientele in the banking field prompted PNC Bank to adopt Web 2.0 application (Adams, 2012). The core purpose of this application was to offer client tailored services to diverse, fragmented customers in their diverse locations. Mainly, Web 2.0 application encompassed mobile banking that would enable clients access the bank’s services anywhere and at any time without having to visit the bank physically (Adams, 2012). Hence, the bank shunning long queues and long hours of waiting that was evident they’re earlier besides reaching large pool of clientele in a short time. This social strategy aimed to align itself with other social sites like Facebook, Tweeter or Orkut where their clients especially the students who do not like waiting in banks are able to access their accounts easily coupled with attaining various loans. Was the strategy effective? Why?
The strategy has proved to be successful where besides enabling the PNC Bank to attain large pool of clientele; is capable of maintaining it with provision of easy and effective services. This is especially in offering loans to students who belonged to diverse levels of education. Through accessing the website, students are able to access and apply for loans according to their educational requirements besides other transactions that entail banking (Adams, 2012). Primarily, this is especially to students who normally undertake part-time jobs while still studying and intent to save their earnings for future ventures or buy books and educational tutorials. Consequently, owing to the effectiveness and easy delivery of services, PNC Bank’s social strategy was successful not only serving the students but also other clients beyond the age of 34 years. Since the clients were now able to transfer their cash via “Sliding bar option” mainly, found in their website once one logins in to his or her account....
References: Adams, J. (2012). Banks Give Live Web Chat A Try, But Cost Is Prohibitive. American Banker, 177(F328), 10.
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