Definition of terms
Plus-size is defined differently in different regions. This essay would focus on plus-sizes in the apparel industry. A plus-size model, according to apparel search.com, is one who wears a dress size 14 or higher in North America sizing, 14 or higher in Australian sizing, and 16 or higher in U.K. sizing.
Even though there are specific sizes stated to identify a plus-size. In the apparel industry now, there seems to be no accurate definition of a plus-size, it varies accordingly to the needs of the design. For decades, consumers have been led to believe "thin is in” ( Kirk Baird, 2005), leading to many women suffering in attempting to achieve the thinnest body they could. All this was the result of a turbulent that happened during the growth of the fashion industry.
“ Up until the 20th century, voluptuous women had been admired and captured on canvas by master artists. From the classical era through the Renaissance, Baroque and Rococo eras, artists’ models were what today would be considered plus-sized. Historically, people who were thin were generally less affluent. A healthy figure was a reflection of prosperity, and models and movie stars reflected the look of the general population.” (Donna Reynolds, 2000).
Up until 1960s, when Twiggy started this trend with her elfin figure. Fewer models were eating, their curvy figures started disappearing. Larger clothes were featured on tiny models, This development was distressing for fuller-figured women, feeling unwanted by the fashion industry.
Late 1980s, the fashion industry began to take notice as there was an increase in demand of designs. Liz Claiborne introduced the Elisabeth line, providing an opportunity for full figured women to purchase their favourite designer’s design in larger sizes. However, plus-size clothes were still modelled by non full-figured models.
All these changes finally took a turn in 1990 when Emme Aronson decided to defy...
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