Planning a Swarovski Event

Powerful Essays
Concept

The objective of this event is to present the new delightful Swarovski collection of lightening products, as the world leader in high-quality precision cut crystal has chosen this city to reveal its marvelous pieces, which will be presented on September 16th of 2013 from 19.00 to 22.00 in the Gallery of La Pelota, gathering approximately 300 guests.

The reason to make this important event happen on the September 16th is to project a fresh mood to the guests, as it is a hot month and the weather this specific day will be suitable to represent said mood, we need a gleaming, cool atmosphere, specially if usually people are tired of this month’s weather.

The core theme of this event will be ‘crystal caves’ which will contrast utterly well with the new lightning centerpieces to present, creating a pleasant atmosphere for all the clients, making them visualize what this pieces reveal in a naturalistic mood through a pure way. This core theme will allow us to enunciate the true meaning of each piece, standing out their beauty by contrasting with different elements as decoration, music or food creating a whole new experience, making this ‘event’ more tan just that and more of an adventure.

The d-day

7am.- Contact all the vendors to confirm attendance to the event.

8am.- Print out the reading information for the guests of the Swarovski Centerpieces (flyers).

8.30am.-Make sure to have an abundant amount of business cards to hand out the day of the event.

9am.-Check if the venue has been cleaned up and everything is ready to start mounting the event.

10am.-Meet with the staff to make the final assignments and to answer any questions and concerns they may have.

11am.-Make sure all the equipment is in good working order, including lights, air conditioning and services.

12pm.-Start setting up all the special equipment, furniture and decorations in the place of the event.

13pm.-Make sure the Swarovski pieces are here and placed in its



References: • http://www.accuweather.com/en/it/milan/214046/september-weather/214046 • http://linux.pelota.it/gallery/ • http://www.swarovski.com/Web_IT/it/index • http://www.backstagecatering.com/uk/index.php • http://www.brand.swarovski.com/Content.Node/ourinitiatives/fashion/specialprojects/StartpageSpecialProjects.en.html#/en/ourinitiatives/fashion/specialprojects • http://www.ask.com/q/What-is-the-meaning-of-purple-orchids • http://www.tripadvisor.com/ShowUserReviews-g44535-d2484956-r124742398-Bird_s_Botanicals-Kansas_City_Missouri.html • http://en.wikipedia.org/wiki/Ambient_music

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Swarovski

    • 369 Words
    • 2 Pages

    Swarovski is the luxury brand name for the range of precision-cut lead crystal glass products produced by companies owned by Swarovski AG of Feldmeilen, near Zürich, Switzerland. The Swarovski Group also includes Tyrolit (makers of abrasive and cutting tools); Swareflex (reflective and luminous road markings); Signity (synthetic gemstones); and Swarovski Optik (optical instruments). The company runs a crystal-themed indoor theme park, Swarovski Kristallwelten (Crystal Worlds) at its original…

    • 369 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Event Planning

    • 891 Words
    • 4 Pages

    ensure that the event is properly executed it must incorporate the six A’s, anticipation, arrival, atmosphere, appetite, activity and amenities. Anticipation is the first dimension of an event experience and is created with the announcement of the event. The anticipation of the hospitality reception will be delivered through invitations to the 200 selected customers. The invitations will provide specific information regarding the event such as the time and location, theme of the event, and additional…

    • 891 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Event Planning

    • 1064 Words
    • 5 Pages

    Event Planning Carson Stokes English Honors 4B – Stephens March 29, 2012 Carson Stokes English Honors – Stephens March 29, 2012 The Wonderful World of Event Planning What is event planning? Other than my dream job, event planning is the process of planning special occasions such as – but not limited to – fairs, parades, weddings, reunions, sweet sixteen’s, birthdays, graduations, conferences, political rallies, fashion shows, and memorials. Event planning includes budgeting, establishing…

    • 1064 Words
    • 5 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Event Planning

    • 476 Words
    • 2 Pages

    RESPONSE PAPER 9th Sep., 2013 Peng Zhang MAIN IDEA The chapter 3 of Allen`s Chapter talk about the communication objectives and targeting issues. As the starting point of event planning, the second step is setting communication objectives based on situation analysis and fit with corporate and market objectives. While setting a communication objective, planner could use some tools such as gap analysis and Ansoff matrix within the SMART rules; meanwhile, the objective should follow the communication…

    • 476 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Event Planning

    • 2086 Words
    • 9 Pages

    Care Support Assignment D20164 Sinead St. Valentines’ Anniversary Day Party NB: The name of persons, staff and work place involved in this assignment brief has been changed to protect the privacy of the person or group involved as well as the work place. I Work as a Care Assistant in Modest Nursing Home through an agency, The Good Fortune Agency. I have been with the company more than five years and often work in the above nursing home. I also did my work placement with the home February…

    • 2086 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    Planning a Successful Event

    • 2512 Words
    • 11 Pages

    looks into the planning process of a food and drink festival held in Leeds. The report will be analysing the stages of the planning process chosen for this particular event, and it will be specifying the sector of the market in which will be targeted to attract to the festival. It will also be discussing issues which may occur before, during and after the event and how it is best dealt with to overcome any problems which may be endured. It will include how to best promote the event by advertisement…

    • 2512 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Swarovski Study Case

    • 385 Words
    • 2 Pages

    the film industry, first established when Swarovski provided the crystals used to make Marilyn Monroe’s gown for her rendition of ‘Happy Birthday’ to the American President * Collaborations with top costume and set designers have resulted in Swarovski crystals being featured in films including James Bond, ‘Ocean’s Thirteen’, ‘The Young Victoria’ and ‘Black Swan’, to name but a few. Collaborations have also ensued with the music industry and Swarovski crystals have appeared in the shows of Kylie…

    • 385 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Event or Party Planning

    • 1479 Words
    • 6 Pages

    vent1 Event or Party Planner Mary Bolin EN101 W13 6WKA Section 2 Instructor: Karen Lawler February 14, 2013 Event or Party Planner 2 Event or Party Planner Abstract The object of this paper is to discuss Party/Event Planning as a career. This paper will include all areas pertinent to becoming a professional Event Planner. I chose this topic because it was suggested in the lesson plans that we consider writing about our current or future career environment. I am majoring in Business Management…

    • 1479 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Event Planning Guidelines

    • 684 Words
    • 3 Pages

    PLANNING YOUR EVENT Looking after VIPs on arrival First impressions really do count and if you have invited someone to speak at your event and there is no-one there to welcome them when they arrive, it will not reflect well on the organiser or commissioner of the event. Make sure that you have agreed who is going to be responsible for meeting the VIPs on arrival, and that this person is fully briefed; they know where they are going, what refreshments are on offer and what the…

    • 684 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Planning An Event P1

    • 551 Words
    • 3 Pages

    Some Factors Which Are Often Ignored At An Event There are some factors which are often ignored when planning an event but are quite important. Considering these three factors are important for the successful execution of an event. Toilets Provision of adequate toilet facilities is necessary for the convenience of the audience at a function. If existing toilets are inadequate, additional portable units must be made available. Toilet locations should be: • well marked; • well lit (including surrounding…

    • 551 Words
    • 3 Pages
    Good Essays