This report looks into the planning process of a food and drink festival held in Leeds. The report will be analysing the stages of the planning process chosen for this particular event, and it will be specifying the sector of the market in which will be targeted to attract to the festival. It will also be discussing issues which may occur before, during and after the event and how it is best dealt with to overcome any problems which may be endured. It will include how to best promote the event by advertisement and how it will influence the attendance and success of the event. It will also show how other events like the food and drink festival in Manchester, the East Midlands and in York have been a success and how through that we can assume that the festival in Leeds will also be successful.
Section. Title. Page.
1. Introduction. 1
2. Event Planning Process Model 2.
Bowdin et al. 2001 2.
Negative impacts of the model 3.
3. Research 4
3.1 Food and Drink Festivals 4.
3.2 Public Opinions 4.
3.3 Advertising nationally 5.
4. Customers Needs 6.
5. Logistical Issues and Solutions 7.
5.1 Post Event 7.
5.2 During the Event 8.
6. Evaluating the Event 9. 7. Reference List 10.
There a range of event planning models within the events industry which have two main features; strategic and operational. Each have their own different strengths and weaknesses and it is dependent on the organiser which model will be best suited to the particular event that they will planning. Planning an event is extremely important as it enables the organiser to foresee any problems which they may endure and find a suitable solution to the problems before they occur. It is very important to have management and